MAM
MiQ ropes in Vikas Khanchandani as strategic advisor to fuel India growth and scale up advanced TV strategy
MUMBAI: In a market where programmatic media is rewriting the advertising playbook, MiQ has pulled in one of the industry’s seasoned players. Vikas Khanchandani has been appointed strategic advisor for MiQ India Commercial, the company announced today.
With over 25 years of experience across media, advertising, and digital transformation, Vikas is expected to guide MiQ’s growth strategy, sharpen its media operations, and ramp up its advanced TV capabilities. The appointment signals MiQ’s deeper push into India’s high-potential adtech landscape.
“We are delighted to welcome Vikas to the MiQ India leadership journey”, said MiQ India CCO Varun Mohan. “His experience, wisdom, and industry influence align perfectly with our mission to deliver market-leading innovation and value to our clients”.
Khanchandani, who has worked across legacy media houses and new-age platforms, will focus on bolstering MiQ’s partnerships and helping it unlock new revenue avenues. His mandate includes navigating the increasingly complex media-tech stack and enhancing data-driven ad solutions.
“I’m thrilled to be part of MiQ at such an exciting inflection point”, said Khanchandani. “MiQ’s commitment to innovation, client-centricity, and future-ready media solutions truly stands out. I look forward to contributing to its momentum—helping build stronger partnerships, unlocking new growth avenues, and shaping the evolution of data-driven advertising in India”.
MiQ, a global programmatic media partner, has been steadily expanding its Indian footprint. Khanchandani’ appointment underscores its intent to stay ahead of the curve with both talent and technology.
MAM
Coca-cola launches ‘Har Meal Aaaah’ campaign with Mamitha Baiju
Hyperlocal film turns parotta into ‘Parotaaaaaah’ to celebrate meal moments
MUMBAI: One sip, one sound and suddenly, every meal gets its moment. Coca-cola has unveiled its latest campaign, ‘Har Meal Aaaah’, aiming to turn everyday dining into something a little more memorable and a lot more refreshing. Fronted by Mamitha Baiju, the campaign leans into Coca-cola’s iconic “Aaaah” mnemonic that unmistakable expression after the first sip reimagining it as a cultural thread that ties together food, flavour and feeling across regions. The film, rooted in Tamil Nadu’s culinary culture, spotlights the beloved parotta, playfully stretching it into “Parotaaaaaah” to capture the joy of the perfect pairing.
Conceptualised by Ogilvy and extended regionally by Studio X, the campaign blends local insight with global brand cues. It reflects Coca-cola’s ongoing strategy of embedding itself into everyday rituals, this time, not through grand occasions, but through the quiet, familiar moments around food.
The idea is simple but sharply executed: position Coca-cola not as an add-on, but as an essential companion to meals. By tapping into hyperlocal food habits while retaining a universally recognisable brand cue, the campaign aims to deepen emotional recall across diverse audiences.
Early traction suggests the approach is resonating. The campaign has already sparked organic engagement online, with memes and user reactions amplifying its reach proof that sometimes, the smallest ideas travel the furthest.
At a time when brands are competing for attention in increasingly fragmented markets, ‘Har Meal Aaaah’ takes a different route zooming in rather than out. Because in the end, Coca-Cola’s bet is clear: if you can own the moment after the first sip, you can own the meal.
