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MindShift Interactive bags digital mandate for Zokudo
MUMBAI: MindShift Interactive, Insightful Digital Outreach agency won the digital mandate for luxury gifting platform Zokudo in a multi-agency pitch.
The mandate for MindShift Interactive is to manage the brand’s social media and media planning across all platforms. MindShift Interactive will work towards increasing awareness and instil an ease for the luxury experience seeker on social media.
Zokudo founder and CEO Yash Mehta said, “Zokudo caters to a very niche target audience to meet their gifting requirements with sophistication. For the brand to be represented in the right light, we were adamant to choose an agency that had copious experience in the luxury space. MindShift Interactive brought a lot more to the table than just delivering a luxury experience, and with its richness in creativity with imaginative minds to boot; it seemed like the natural right choice.”
MindShift Interactive CEO Zafar Rais said, “Zokudo resolves the growing demand for gifting experiences for the time crunched consumer who enjoys luxury and lifestyle experiences. Our expertise on the luxury seeking consumer and the market will help us build a strong presence for Zokudo through platforms such as Facebook, Blogs and LinkedIn.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
