MAM
Mindshare India is agency of the year at global media fest
MUMBAI: Mindshare India and Lodestar UM shone at the Festival of Media Global Awards 2021 announced Thursday night. While Mindshare India won the grand prix: Agency of the year award bagging two gold and three silver medals, Lodestar UM won two gold, one silver and a bronze medal. Wavemaker also bagged a silver, taking India’s total tally at the global awards to eleven.
Mindshare won its two golds for its campaigns for Active Wheel and Boost brands. The winning campaigns included, career from home – beyond the confines of her kitchen for Active Wheel and Boost stamina meter – A new currency in town! for Boost. These awards were under the best campaign for a local brand and best use of data & insight award categories respectively.
The agency won its three silvers also for the same campaigns- two for the Active wheel campaign and one for the Boost campaign.
Lodestar UM’s four major awards came for the The punishing signal campaign done for the Mumbai Police. This included, a gold in the impact award category, gold in best use of event or experiential category, silver in best use of traditional media – OOH category and bronze in the creative use of media category.
You can watch the award-winning campaign video here:
The Festival of Media Awards programmes have been showcasing the very best in media and marketing campaigns, while upholding and maintaining global industry benchmarks throughout the sector for over 14 years.
With events in Singapore, New York, Milan, Miami and London the portfolio covers all corners of the world providing a platform for the best in class in media and marketing and the opportunity for companies to amplify their work, generate PR, boost internal motivation, win new business and create a competitive edge.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
