MAM
Mindshare awarded Global Mobile Agency of the Year by MMA
MUMBAI: Mindshare has won the most desired ‘Global Mobile Agency of the Year’ title during the Annual Global Smarties Awards 2015 organised by the Mobile Marketing Association (MMA).
The 2015 MMA Global Smarties Gala held at Pier Sixty in New York City celebrates and awards best-in-class mobile work across the globe.
Mindshare Asia Pacific won five awards across multiple categories and clients in the global competition namely:
. The Ghost is Calling, Silver, Brand Awareness, Mindshare Malaysia
. Bond of Love on the Mother’s Day, Bronze, Relationship Building / CRM, Mindshare Pakistan
. How Zespri Got Kids Across China to Slice 18 Billion Kiwis, Gold, Marketing Within A Mobile Gaming Environment, Mindshare China
. The Language of Hair, Gold, Mobile Social, Mindshare Vietnam
. Lifebuoy Flood, Bronze, Location Based, Mindshare Indonesia
Mindshare global CEO Nick Emery said, “We are delighted to be the global mobile agency of the year, especially with such outstanding competition. A mobile first approach is central to our adaptive strategy and the geographical breadth of our awards across many clients is testimony to our success.”
MMA CEO Greg Stuart added, “Most marketers tell me they really want and need their agencies to keep up and lead in mobile – the best we heard was Mindshare.”
Mindshare Asia Pacific, Middle East, Africa, Russia & Emerging Markets chairman & CEO Ashutosh Srivastava said, “We are proud of the work that is emanating from our region. The APAC market is unique, diverse and innovative. Most of the countries are ahead of the game in the mobile arena. The combination of our understanding of the ecosystem coupled with our capability to solve real world challenges results in such award-winning work.”
Mindshare has already been named Mobile Agency of the Year 2015 in both, China (1 Gold, 3 Silver, 1 Bronze) and India (7 Gold, 5 Silver and 4 Bronze) at The Smarties.
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
