MAM
Mindshare appoints MediaCom’s Sriram Sharma as leader–south
MUMBAI: Mindshare has appointed Sriram Sharma as leader – south. In his new role, which iseffective from 1 August 2015, Sharma will be responsible for all the media and digital mandates for the Mindshare clients in the Southern region.
He will be operating out of the Bangalore office and will report to Mindshare CEO South Asia Prasanth Kumar.
Sharma comes to Mindshare with over 18 years of experience, having worked across multiple industries like advertising, mobile marketing and branding. Currently with MediaCom, Sharma looks after the business in the Bangalore and Chennai office.
Kumar said, “We are glad to welcome Sriram into the Mindshare family. His motivation and wealth of experience across industries and markets makes him the right person to assist in driving the growth of the agency. For us, South is a very important market and I am confident he will be able to lead the south division to even greater heights.”
Sharma added, “Mindshare represents a new journey for me – new skills to acquire, new people to meet and new challenges to deal with. Mindshare has always been a forerunner in innovation and the adaptive marketing world, and I look forward to working with the impressive Mindshare client roster and scaling new peaks in both the digital and traditional media spaces.”
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
