MAM
Mindscapes One Ideas signs a joint venture agreement with DEFI
MUMBAI: Mindscapes One Ideas has roped in DEFI group and have signed an exclusive agency JV agreement with equal share holding pattern and launching DEFI groups’ services in India as DEFI-Mindscapes.
The statement issued said, “We would like to change the OOH skyline of India and bring in the international standards spectacular OOH signs in India and encourage more of corporate brand building than just product campaign , we will also be adding glitz to the product campaign through OOH with international communication and visual technologies. We will launching our first project in Mumbai and then slowly move to the other cities of India.”
DEFI also pioneered in city architectural planning for OOH standardisation which helps the local municipal corporation to increase its advertising revenue without making the city look clutter and ugly and maintain the esthetic value.
The company will be working hand on hand with all existing OOH media owners of each city along with the city planners and city councils and try to bring the city skyline to the international standards.
“We also have the most advanced and the biggest corporate signage factory of our own under our sister concern DBS in Beijing and will initially produce all our signs over there and import it for installation but within an year we plan to open our 2nd state of the art factory in India which will mainly cater to our clients in India, Russia, Sri Lanka, Middle East, part of east Europe and African continent,” the statement continued.
AD Agencies
Havas Media Network India names Archana Aggarwal chief growth officer
The appointment comes as the network accelerates its integrated, data-led push across one of its top ten global markets.
MUMBAI: Havas Media Network India is moving fast, and it wants someone who can move faster.
The network has appointed Archana Aggarwal as chief growth officer, tasking her with driving the new business agenda and deepening client partnerships across Havas Media, PivotRoots, Havas Play and Arena Media. Based in Gurugram, she will report to Mohit Joshi, chief executive of Havas Media Network India.
Aggarwal arrives with more than two decades of media and marketing experience, most recently as vice-president of media at Airtel, where she led integrated media strategies tied to shifting consumer behaviour and business outcomes. Before that, she worked across some of the world’s most demanding marketing accounts, including P&G, Unilever, L’Oréal, Coca-Cola, the Diamond Trading Corporation and Airtel, spanning FMCG, telecom and the broader marketing ecosystem. She is noted for her command of emerging platforms, including connected TV, AI and the metaverse.
Rana Barua, group chief executive of Havas India, South-East Asia and North Asia, framed the hire as timely. “India continues to be a critical market for Havas globally and is among our top ten markets worldwide,” he said, noting strong momentum across the network’s integrated model and growing client partnerships. “Archana’s appointment comes at a pivotal time as we continue to scale our capabilities and accelerate growth.”
Joshi was equally direct. “Her deep understanding of consumer behaviour and proven ability to translate insights into business outcomes will be instrumental as we continue to scale our integrated, data-led capabilities across agencies,” he said.
Havas Media Network India currently serves more than 100 clients and employs over 1,000 professionals across Gurugram, Mumbai and Bengaluru. The network’s growth engine runs on Converged.AI, its proprietary operating system that brings together data, technology and human insight under the global vision of “Growth Powered by Desire.”
Aggarwal, for her part, called the opportunity compelling. “The chance to drive growth across a diverse and integrated ecosystem is exciting,” she said. “I look forward to working with the teams to deliver meaningful impact for clients.”
In a market where media fragmentation is accelerating and clients are demanding cleaner proof of return, Havas has hired someone who has sat on both sides of the table. That, in itself, is a statement of intent.
