Brands
Milkmaid celebrates India’s sweet tradition with World Kheer Day
MUMBAI: Nestlé Milkmaid, a name synonymous with indulgent desserts, marked World Kheer Day on 30 November, celebrating the beloved dish that has been part of every Indian home for generations.
Kheer is a dessert that unites India, varying in recipes and ingredients across regions but always evoking warmth and nostalgia. From festivals to homecomings and everyday celebrations, it remains a symbol of togetherness. Milkmaid has helped keep this tradition alive, offering a quick and convenient way to enjoy the creamy classic.
Nestlé India head of dairy business Manav Sahni said, “World Kheer Day is our way of celebrating a dessert that connects generations across the country. Kheer is prepared differently in every region, but it carries the same warmth and nostalgia everywhere. With Milkmaid, we hope consumers can enjoy rich and creamy kheer that tastes amazing.”
Across India, kheer takes on many forms: the North savours rice kheer, fasting days see sabudana kheer, Eid brings the richness of sheer khurma, Maharashtra delights in sheviyanchi kheer, Bengal celebrates with payesh, Odisha serves traditional kheeri, and the South enjoys payasam, from semiya to palada. While names and ingredients change, the emotion remains the same, a shared sweetness that binds a nation.
Milkmaid, known for making desserts simple and delicious for over a century, encourages everyone to make their favourite kheer this World Kheer Day. Recipes and preparation ideas are available on the Milkmaid website, inviting families to recreate this timeless comfort dessert at home.
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
