Brands
Milkmaid celebrates India’s sweet tradition with World Kheer Day
MUMBAI: Nestlé Milkmaid, a name synonymous with indulgent desserts, marked World Kheer Day on 30 November, celebrating the beloved dish that has been part of every Indian home for generations.
Kheer is a dessert that unites India, varying in recipes and ingredients across regions but always evoking warmth and nostalgia. From festivals to homecomings and everyday celebrations, it remains a symbol of togetherness. Milkmaid has helped keep this tradition alive, offering a quick and convenient way to enjoy the creamy classic.
Nestlé India head of dairy business Manav Sahni said, “World Kheer Day is our way of celebrating a dessert that connects generations across the country. Kheer is prepared differently in every region, but it carries the same warmth and nostalgia everywhere. With Milkmaid, we hope consumers can enjoy rich and creamy kheer that tastes amazing.”
Across India, kheer takes on many forms: the North savours rice kheer, fasting days see sabudana kheer, Eid brings the richness of sheer khurma, Maharashtra delights in sheviyanchi kheer, Bengal celebrates with payesh, Odisha serves traditional kheeri, and the South enjoys payasam, from semiya to palada. While names and ingredients change, the emotion remains the same, a shared sweetness that binds a nation.
Milkmaid, known for making desserts simple and delicious for over a century, encourages everyone to make their favourite kheer this World Kheer Day. Recipes and preparation ideas are available on the Milkmaid website, inviting families to recreate this timeless comfort dessert at home.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
