Brands
Milkmaid celebrates India’s sweet tradition with World Kheer Day
MUMBAI: Nestlé Milkmaid, a name synonymous with indulgent desserts, marked World Kheer Day on 30 November, celebrating the beloved dish that has been part of every Indian home for generations.
Kheer is a dessert that unites India, varying in recipes and ingredients across regions but always evoking warmth and nostalgia. From festivals to homecomings and everyday celebrations, it remains a symbol of togetherness. Milkmaid has helped keep this tradition alive, offering a quick and convenient way to enjoy the creamy classic.
Nestlé India head of dairy business Manav Sahni said, “World Kheer Day is our way of celebrating a dessert that connects generations across the country. Kheer is prepared differently in every region, but it carries the same warmth and nostalgia everywhere. With Milkmaid, we hope consumers can enjoy rich and creamy kheer that tastes amazing.”
Across India, kheer takes on many forms: the North savours rice kheer, fasting days see sabudana kheer, Eid brings the richness of sheer khurma, Maharashtra delights in sheviyanchi kheer, Bengal celebrates with payesh, Odisha serves traditional kheeri, and the South enjoys payasam, from semiya to palada. While names and ingredients change, the emotion remains the same, a shared sweetness that binds a nation.
Milkmaid, known for making desserts simple and delicious for over a century, encourages everyone to make their favourite kheer this World Kheer Day. Recipes and preparation ideas are available on the Milkmaid website, inviting families to recreate this timeless comfort dessert at home.
Brands
SBI General Insurance appoints Shrish Mahuli as chief business officer
Industry veteran with 24 years’ experience to drive growth and distribution
MUMBAI: SBI General Insurance has appointed Shrish Ramchandra Mahuli as chief business officer, strengthening its leadership team as it looks to accelerate growth and deepen market reach.
In his new role, Mahuli will oversee the company’s overall business strategy, expand distribution channels and drive customer-focused growth initiatives across key markets. The move comes as the insurer sharpens its focus on profitable growth and enhanced customer engagement.
Mahuli brings over 24 years of experience across the insurance and automotive sectors. He has previously held leadership roles at Reliance General Insurance, ICICI Lombard General Insurance and Tata Motors, where he worked on scaling businesses and strengthening distribution networks.
SBI General Insurance managing director and CEO Naveen Chandra Jha said, “We are delighted to welcome Mr Mahuli at a time when the industry is witnessing strong momentum driven by rising awareness and evolving customer needs. His deep domain expertise and proven leadership will be instrumental in strengthening our distribution footprint and driving profitable growth.”
SBI General Insurance chief business officer Shrish Ramchandra Mahuli said, “I am pleased to join SBI General Insurance at a time when the industry is evolving rapidly. I look forward to working with the team to further strengthen the business and drive sustainable growth.”
The appointment underlines the company’s push to build leadership depth and deliver more accessible, customer-centric insurance solutions in a rapidly evolving market.
