Milkmaid celebrates India’s sweet tradition with World Kheer Day

MUMBAI: Nestlé Milkmaid, a name synonymous with indulgent desserts, marked World Kheer Day on 30 November, celebrating the beloved dish that has been part of every Indian home for generations.

Kheer is a dessert that unites India, varying in recipes and ingredients across regions but always evoking warmth and nostalgia. From festivals to homecomings and everyday celebrations, it remains a symbol of togetherness. Milkmaid has helped keep this tradition alive, offering a quick and convenient way to enjoy the creamy classic.

Nestlé India head of dairy business Manav Sahni said, “World Kheer Day is our way of celebrating a dessert that connects generations across the country. Kheer is prepared differently in every region, but it carries the same warmth and nostalgia everywhere. With Milkmaid, we hope consumers can enjoy rich and creamy kheer that tastes amazing.”

Across India, kheer takes on many forms: the North savours rice kheer, fasting days see sabudana kheer, Eid brings the richness of sheer khurma, Maharashtra delights in sheviyanchi kheer, Bengal celebrates with payesh, Odisha serves traditional kheeri, and the South enjoys payasam, from semiya to palada. While names and ingredients change, the emotion remains the same, a shared sweetness that binds a nation.

Milkmaid, known for making desserts simple and delicious for over a century, encourages everyone to make their favourite kheer this World Kheer Day. Recipes and preparation ideas are available on the Milkmaid website, inviting families to recreate this timeless comfort dessert at home.