MAM
Microsoft’s Xbox adds ‘Gears of Wars’ and ‘Viva Pinata’ to its gaming titles
MUMBAI: Microsoft Entertainment & Devices Division has announced the launch of Gears of Wars (GoW) and Viva Pinata for their next generation gaming console Xbox 360.
The launch was complimented by the announcement of some of the forthcoming gaming titles Dead or Alive Xtreme 2, Lost Planet, Superman Returns, Call of Duty 3 on Xbox 360.
Microsoft Entertainment and Devices Division country manager Mohit Anand said, “We are delighted to bring to our Indian gaming enthusiast’s the two biggest and most anticipated games Gears of War and an unusual game about habitat, Viva Pinata from Xbox 360. GoW is one of the best games visually available on Xbox 360 and one of the finest games available on any platform today. Viva Pinata, on the other hand is more of a family game where gamers have to turn a misused plot of land into a beautiful garden overcoming various challenges. Xbox 360 today has over 35 titles of different genres available and will additionally be releasing more innovative and enthralling games for the gaming enthusiasts in times to come.”
The titles will be priced at Rs. 2,510 each and will be available to gamers through Microsoft’s network of resellers across major cities in the country.
An official release issued by the company stated that Gears of War sold about 1 million copies worldwide within two weeks of its launch and has been the fastest selling game on Xbox 360 in 2006 and ever on Xbox 360 platform. It is a third-person tactical action/horror game and is the first game developed by Epic Games exclusively for Microsoft Game Studios and the Xbox 360 video game and entertainment system.
GOW thrusts gamers into a deep and harrowing story of humankind’s epic battle for survival against the Locust Horde, a nightmarish race of creatures that surface from the bowels of the planet and utilizes the breathtaking new Unreal Engine 3 to create cinematic, beautifully rendered interactive environments with high-definition visuals for a gaming experience that truly ushers in the next-generation.
Viva Piñata is created by video game developer Rare Ltd. and Microsoft Game Studios exclusively for the Xbox 360 video game and entertainment system.Viva Piñata invites game-players to escape to Piñata Island, where wild-roaming, living piñata animals are looking for a home. Viva Piñata from Rare and Microsoft Game Studios is rated “E” for Everyone and is available exclusively on Xbox 360.
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
