Wozoyo appoints Liqvd Asia to drive digital marketing across India and US

MUMBAI: Plugging into the digital fast lane, Wozoyo has appointed Liqvd Asia as its integrated digital marketing partner as the newly launched consumer technology brand looks to establish itself across India and the United States.

Backed by Hong Kong-based Secure Connection, Wozoyo has been founded by industry veteran Mohit Anand. The partnership will see Liqvd Asia lead the brand’s digital presence, shape its brand narrative and support growth through integrated marketing across key markets.

Wozoyo marks the next phase of growth for Secure Connection, which has built a three-decade presence in the consumer technology sector with operations spanning more than 80 countries. The company has established businesses across air care, IT accessories, audio products and enterprise technology through partnerships with global brands.

Designed in Japan, Wozoyo positions itself around the idea of technology that blends seamlessly into everyday life. Its portfolio includes air purifiers, charging solutions, connectivity products, laptop accessories and other consumer technology essentials, with a focus on practical design, reliability and ease of use.

Secure Connection, co-founder and chief executive officer, Mohit Anand said, “Wozoyo reflects our vision of creating thoughtfully designed consumer technology that simplifies everyday life. Drawing on decades of experience in the category, we wanted to build a brand that gives us the freedom to innovate across product development, design and consumer experience while staying true to our philosophy of simplicity and reliability.”

He added that as the company rolls out Wozoyo across key markets, it wanted a partner capable of translating that vision into a compelling digital story. According to Anand, Liqvd Asia’s integrated capabilities, strategic approach and understanding of the digital ecosystem made it the right partner for the journey.

Liqvd Asia, founder and managing director, Arnab Mitra said, “Wozoyo enters the market with a compelling product proposition backed by decades of category expertise and a clear brand philosophy. Our role is to shape that into a differentiated marketing narrative that resonates with today’s consumers and builds long-term brand relevance. By bringing together creativity, creators, media and performance, we look forward to helping Wozoyo establish a distinctive position in the consumer technology category.”

The partnership combines Secure Connection’s global experience in consumer technology with Liqvd Asia’s integrated marketing expertise, as Wozoyo looks to build a digital-first identity and strengthen its foothold in two of its priority markets.