MAM
Micromax brings on board Sanjay Kapoor as chairman
MUMBAI: Micromax brings on abroad Sanjay Kapoor, former CEO of Bharti Airtel, to the Micromax promoter group and chairman of the board with immediate effect.
This development reflects Micromax’s vision of stepping up to the next phase of growth of the company.
Commenting on the development Micromax co-founder Rahul Sharma said, “We are glad to have Sanjay to be a part of Micromax’s promoter group and on our board as the new Chairman. Sanjay is one of the most respected professionals in the Indian corporate world and has been instrumental in building some of the most successful technology brands in the country over the past three decades. I am confident that he will be able to provide required strategic direction to take our billion dollar business to the next level of growth and expansion.”
“Sanjay’s strategic and inspirational leadership skills will certainly provide strong impetus to Micromax as we pursue our aim to be the first Indian hardware brand driving success globally. He will be instrumental in building synergies for our existing international businesses and spearhead our foray into other international markets in the near future,” added Sharma.
On his appointment, Kapoor said, “I am excited as an entrepreneur to be a part of the promoter group and as a professional to lead the Micromax board & management. I look forward to adding value to all stakeholders leveraging my strengths in building scale, developing brands and understanding consumers. There is a tremendous potential for Micromax, a vibrant youth brand that has led the democratization of technology for masses, offering affordable innovations to the consumers.”
“Micromax is truly the new age brand that has made an indelible mark on the industry within a short time by changing the dynamics of the mobile eco-system. Proliferation in data services and cutting edge devices that make technology affordable for masses will be critical for next phase of growth and I am confident that Micromax will lead this transition,” mentioned Kapoor.
MAM
Dinshaw’s launches 3x chocolate cone with ‘Dildaari’ campaign
Vinod Kambli fronts summer push built around richer final bite.
MUMBAI: The sweetest part of an ice cream may no longer be the first lick, it is now the last word. Dinshaw’s is rewriting the rules of cone indulgence with its new ‘Dildaari’ campaign, built around a simple twist: three times more solid chocolate at the tip.
At the centre of the launch is a familiar consumer truth, the final bite of a cone is often the most anticipated. Dinshaw’s is leaning into that moment, turning it into the hero by amplifying the chocolate layer at the bottom, effectively repositioning the end of the cone as the highlight of the experience.
The campaign is fronted by former Indian cricketer Vinod Kambli, whose personal journey lends an emotional undertone to the storytelling. Built around the line “Jinko life mein thoda kam mila, unke liye thoda zyada”, the narrative blends nostalgia with generosity, framing the product upgrade as more than just a feature, it is a gesture.
Timed for peak summer and the ongoing cricket season, the campaign taps into moments of heightened consumption and sentiment, where small indulgences carry outsized emotional value.
The new range features nine flavours Badam Roasted, Butterscotch, Caramel Dolce, Choco Chip, Chocolate Brownie, Chocolate Ganache, Cookies n Cream, Mississippi Dark and Mocha Black and White each designed to complement the enhanced chocolate finish.
Conceptualised by Womb, the campaign pivots away from functional messaging to a more human insight: that sometimes, the smallest additions can make the biggest difference.
As brands continue to hunt for differentiation in a crowded category, Dinshaw’s bet is clear, if you cannot change the whole cone, make the last bite unforgettable.
