MAM
MicroAd establishes subsidiary in India
MUMBAI: Japanese online ad platform MicroAd, Inc has established MicroAd India Pte Ltd, a local subsidiary, in India to launch its ad platform business in the country.
The recently established company will offer the “MicroAd BLADE” service, an integrated management platform for display advertisements, to advertisers and agencies. It aims to have a total of 250 companies adopt its products by September 30, 2013.
MicroAd possesses original targeting technologies and ad platforms that serve optimum advertisements based on the advertiser‘s goals. It decided to establish this local subsidiary in India because the provision of services is possible in India due to its language (English) and currency.
According to a 2012 prediction, the online ad market in India is around $480 million. Compared to the mass media ad market (such as television, newspapers, and magazines) the market scale is rather small, but it is a market that will grow in the future. The annual growth rate is predicted to be between 33 per cent and 40 per cent.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
