MAM
Michelin Man launches #IndiaDrivesChange campaign
MUMBAI: Michelin, a leading tyre manufacturer, is back on the Indian outdoor landscape putting its iconic brand mascotthe ‘Michelin Man’ in a new brand awareness campaign. The campaign tagline ‘For those who drive the change’ focuses on safety, longevity, and fuel-efficiency of Michelin tyres. The campaign is currently widely visible across various mediums such as TV, OOH, and Digital.
Ignite Mudra won the OOH mandate to strategically design and execute the campaign. The campaign has been crafted to endorse and to create awareness about the brand targeting the car owners who seek premium driving pleasure. The larger-than-life and attention grabbing OOH media adorned with the Michelin Man and the punch line was created to garner high visibility for the brand. The campaign has been executed across 15 cities including metros’ and mini-metros.
A rich mix of outdoor formats have been incorporated by Ignite Mudra to give a wider dimension to the campaign and create high value impact supporting the TV and Print campaigns currently running across the country.
The impact has been created due to strategic selection of media units, but what made the lasting impact is undoubtedly the strategy backed planning used for the campaign. The agency mapped the TG, their congregation and their typical day part analysis to develop the best plan that yielded the most effective impact.
“Michelin India’s #IndiaDrivesChange is the commitment to be a reliable partner in progress. We have weaved this ethos in this 360 degree communication approach, with OOH as a key pillar. We are happy with the innovations that Ignite Mudra has been able to bring in this space” said Michelin director: digital, brand and image, communications, Africa India Middle East Saradamani Dey
“I feel extremely proud of our association with Michelin and would like to thank the client for trusting us with their OOH mandate. Our endeavour is always to deliver beyond the expectation of our esteemed clients”. A brilliant creative by Michelin and backed with superior planning & execution has created a huge impact for the Brand” said Ignite Mudra founder tribes & MD Gour Gupta.
“At Ignite Mudra, we always try and analyse what would work best for the brand, be it use of technology, creative input or integrating experiential with OOH. With Michelin, we strongly felt that the Bibendum, a.k.a the Michelin Man, was the area of focus and innovations highlighting the same have been executed across cities further adding to the impact. At times a simple medium needs a simple solution which works best for the brand” said Ignite Mudra C.O.O. Rahul Kakar.
Brands
Maruti Suzuki posts record FY26 profit of Rs 14,445 crore, dividend at Rs 140
Sales hit 24.22 lakh units as Q4 revenue crosses Rs 50,000 crore mark
NEW DELHI: Maruti Suzuki India Limited reported its highest-ever annual performance for FY2025-26, with record sales volumes, revenue and profit, alongside a dividend of Rs 140 per share.
The company posted net sales of Rs 1,74,369.5 crore for the full year, marking a 20.2 per cent increase over FY2024-25. Net profit stood at an all-time high of Rs 14,445.4 crore, up slightly from Rs 14,297.6 crore in the previous year.
Total sales for the year reached 24,22,713 units, compared to 22,34,266 units last year. Domestic sales accounted for 19,74,939 units, while exports rose sharply to 4,47,774 units from 3,32,585 units a year earlier. The company retained its position as India’s top passenger vehicle exporter for the fifth consecutive year, contributing 49 per cent of total exports.
Exports of the made-in-India e VITARA, the company’s first battery electric vehicle, expanded to 44 countries, highlighting its growing global footprint.
In the January to March quarter, Maruti Suzuki recorded its highest-ever quarterly sales of 6,76,209 units, an increase of 11.8 per cent year-on-year. Domestic sales stood at 5,38,994 units, while exports touched a record 1,37,215 units.
Quarterly net sales crossed the Rs 50,000 crore milestone for the first time, reaching Rs 50,078.7 crore, up from Rs 38,839.1 crore in the same quarter last year.
Operating profit, measured as EBIT, rose 30.4 per cent to Rs 4,409.2 crore, reflecting improved operating efficiency. However, net profit declined 6.9 per cent year-on-year to Rs 3,590.5 crore, primarily due to mark-to-market impacts.
The company said growth in the second half of the year was supported by a reduction in GST rates, which boosted demand in the domestic market. However, production constraints remained a challenge, with around 1,90,000 pending customer orders at the end of the year, including nearly 1,30,000 in the small car segment. Dealer inventory levels were also low, at about 12 days of stock.
During the year, Suzuki Motor Gujarat Private Limited was amalgamated into the parent company, effective 1 December 2025, with financials restated from 1 April 2025 for comparability.
The board recommended a dividend of Rs 140 per share, up from Rs 135 in FY2024-25, marking the highest payout in the company’s history.
With strong export momentum, improving domestic demand and continued capacity constraints, Maruti Suzuki enters FY27 balancing growth opportunities with supply-side challenges, even as it strengthens its position in both conventional and electric vehicle segments.
