MAM
MIB: No case of misleading ads in last three years
NEW DELHI: Action was taken in only two cases of misleading advertisements for violation of the Advertising code in 2014 and there has been no action since, the minister of state for information and broadcasting Rajyavardhan Rathore said in the Parliament.
He said that advertisements telecast on private satellite TV channels are regulated by the Ministry of Information and Broadcasting (MIB) under advertising code prescribed under the Cable Television Network Rules 1994 as listed out in the Cable Television Networks (Regulation) Act 1995.
The code contains a whole range of parameters to regulate advertisements on TV channels. Rule 7 (5) of the advertising code specifically deals with misleading advertisements, which prescribes that no advertisement shall contain references which are likely to lead the public to infer that the product advertised or any of its ingredients has some special or miraculous or super-natural property or quality, which is difficult to prove.
The Department of Consumer Affairs has not fixed any criteria for veracity of advertisements of products related to daily use of consumer goods. However, Section 2(1)(r) of the Consumer Protection Act, 1986 provides that the practice of making any statement, whether orally or in writing or by visible representation, which falsely represents that the goods are of a particular standard, quality, quantity, falls under unfair trade practices.
A consumer can make a complaint against unfair trade practice in a consumer forum established under the Consumer Protection Act, 1986. If the complaint is upheld by the forum, it can issue restraining orders.
In response to another question, Rathore refused any update from the government stating that the case was in the Delhi High Court and, hence, sub judice. Broadcasters had challenged in court a provision in the Cable Act for advertisements to be limited to twelve minutes per hour.
He said Rule 7(11) of the Rules provides that “no programme shall carry advertisements exceeding 12 minutes per hour, which may include up to ten minutes per hour of commercial advertisements and up to two minutes per hour of the channel’s self-promotional programmes”.
The Telecom Regulatory Authority of India (TRAI) notified the regulation ‘Standards of Quality of Service (Duration of Advertisements in Television Channels) (Amendment) Regulations 2013’ on 22 March 2013 further amplifying the regulation.
Weekend travel is becoming a bigger part of urban life in India. In cities where weekdays are shaped by long work hours, traffic pressure and fixed routines, weekends offer room for more flexible movement. This change is influencing how people approach car hire. Instead of treating it only as a backup travel option, many now consider it a convenient way to plan short breaks, city outings and personal travel on their own schedule.
Why Weekend Driving is Growing
Weekend travel is no longer limited to major holiday plans or long journeys. It often includes short drives, social visits, shopping trips, family outings and quick getaways within or near the city. This is where car hire in Pune and similar cities’ rental choices are becoming more relevant to changing travel habits.
The appeal of weekend driving comes from freedom and control. People often want to decide their own departure time, route and duration without depending fully on fixed transport schedules. A hired car can support that need more effectively for users who value convenience, comfort and flexibility in a short travel window.
Pune’s Weekend Travel Pattern
In Pune, weekend travel is often planned very differently from weekday movement. Office travel usually follows a set routine, but weekends leave more room for personal plans, short drives and flexible schedules. This shift is changing what people expect from rental options. Instead of looking only for availability, they may also look for convenience, simple terms and a vehicle that suits a more relaxed and self-planned journey.
Bangalore’s Weekend Shift in Mobility
In Bangalore, the idea of the weekend driver is closely linked to the need for a break from fixed weekday travel routines. After a week shaped by long commutes and tightly managed schedules, weekend plans often require greater flexibility and better control over time. This changes how users look at rental options, especially when the journey is planned around comfort, privacy and convenience.
In this setting, self-drive car rental in Bangalore becomes relevant to the way many urban users approach weekend travel. A smoother booking process, easier access and vehicle choice that suits personal plans can matter more when the journey is not routine. In this sense, weekend car hire supports a style of travel that is more independent, more flexible and more aligned with how people want to use their free time.
What Weekend Users Now Expect
As weekend driving becomes more common, users are paying more attention to the full rental process. They are not only looking at whether a car is available. They also want the service to be easy to understand and simple to manage. Clear booking steps, transparent pricing, flexible timing and suitable vehicle choice are now important parts of the travel decision.
Weekend plans are often made quickly, and people usually prefer arrangements that do not feel complicated. If the booking process takes too much effort or if service terms are not clear, the experience may feel less useful. For many users, ease of use matters as much as the vehicle itself.
Why Vehicle Choice Matters More on Weekends
Weekend travel also changes how people choose a vehicle. A weekday requirement is usually linked to basic commuting needs, but a weekend journey is often planned with comfort and purpose in mind.
Passenger space, luggage capacity, driving comfort and trip duration often become important before choosing a car. This shows that car hire is becoming more need-based. People are selecting vehicles more carefully because the journey itself matters more.
How MyChoize Adds Value to Weekend Travel
As weekend driving becomes more common in cities such as Pune and Bangalore, MyChoize fits into this shift by supporting travel that is planned around personal time and convenience.
For users arranging short drives, outings or day-long movement, it offers the benefit of better control over timing, more suitable vehicle choices and a car hire experience that can adapt more easily to different weekend plans. In this way, MyChoize becomes relevant not only as a rental option but as a more flexible and comfortable mobility choice for weekend travel.
Conclusion
The rise of the weekend driver in Pune and Bangalore shows a wider change in how urban India is approaching mobility. People are making more thoughtful travel choices and giving greater importance to flexibility, comfort and control over time. In both cities, this trend reflects a more deliberate and experience-led way of planning travel beyond the weekday routine.
