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MG Motor India and Red Comet Films come together to celebrate #GharKiLaxmi
Mumbai: Red Comet Films (RCF), a renowned ad film and digital content production house, recently launched two powerful films during the festive period in collaboration with MG Motor India celebrating #GharKiLaxmi. The films, rooted in the essence of familial relationships, aim to redefine the traditional narrative around festivals, emphasizing the significance of empowerment, acceptance, and enduring love within Indian households.
Inspired by a real-life story, #GharKiLaxmi captures emotions of parents who celebrate the homecoming of their daughter after a divorce, the way they celebrated her bridal farewell. The campaign aims to break shackles associated with societal stigmas and paradoxes where women are looked down upon by society once they decide to step out of an abusive marriage.
The second movie depicts girls from various homes being raised in a conventional way, with rules about what toys to play with, how they should behave, and what activities are exclusive to men. It then goes on to show how there is a Laxmi in every home and that achieving dreams and following passion is not gender specific but more about the will to do things.
Talking about the company’s commitment to showcasing powerful stories in a simple yet effective way through video, Ankit Ahuja, Founder, Red Comet Films, said, “At Red Comet Films, we believe in narratives that inspire change and celebrate the strength within our families. The #GharKiLaxmi campaign is a testament to our dedication to fostering empowering stories that resonate with audiences on a deeper level. MG Motor India collaborated with us to challenge societal norms and promote diversity while also laying emphasis on the integrity, dedication, and energy of women. Together, we aim to create a narrative that not only captivates but also catalyses positive change in society.”
Commenting on the launch of this social media campaign, MG Motor India marketing head Udit Malhotra said, “Diwali is associated with Lakshmi, the goddess of prosperity and in India, women are revered like Lakshmi. Through this soul-stirring narrative, MG aims to challenge societal taboos, encourage empowerment, and promote Stree Shakti which also resonates with our philosophy to unravel the hidden potential of women and enable them to take up challenging roles at every step of their journey.”
In a short span of time, Red Comet Films, an IJCP Group company has become a leading production house, celebrated for creativity, innovation, and a steadfast commitment to exceptional results. Some notable names that the production house has worked with since inception include Morris Garages, Cognizant, JCB, Microsoft, Lufthansa, BITS Pilani, Bill & Melinda Gates Foundation, Nestle, Dettol, Flipkart, and Uber, among many others. With a seasoned team of professionals in advertising and digital media, the production house specializes in crafting visually stunning ad films and digital content ranging from fashion, fiction, consumer goods to technology, automotive and more.
#GharKiLaxmi | Happy Diwali | MG Motor
Celebrating the Laxmis of our nation | #GharKiLaxmi
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Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
