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MevoFit launches Bold Fitness Band and Smartwatch in India

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New Delhi, September 21, 2020: We are often torn between the choices to go for a fitness band or a smartwatch. So now we have for you a comprehensive solution – a Fitness Tracker Smartwatch! MevoFit, a leading lifestyle brand, has launched the MevoFit Bold fitness band and smartwatch, a two-in-one super device. The Bold band is a new-age professional fitness device with a gamut of features for athletes and other users. The device can be easily connected to a user’s smartphone for a host of auto sync of functions such as alarm clock, time-keeping, incoming calls, SMS, social media notification and more.

A host of smart features should not come at the expense of legibility, especially when you're working out. That’s why this activity band sports a full HD coloured display screen and to show the current time, Steps, Heart Rate, Calories Burnt, Distance walked, and Sleep duration. The screen comes with brightness intelligence to auto-tune the screen brightness on the basis of ambient light around it. This function allows the device to save battery for up to 10 days and also ensures an easy impact on the user’s eyes.

It is built with IP67 premium material and, therefore, it is dustproof and waterproof. The same signature of top craftsmanship is also visible in its TPE-based straps that come with metallic studs with a stunning 3-D Diamond-cut design.

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Meant for beginner and experienced professionals alike, MevoFit’s smart wearable is suitable for various sports, including running, cycling, badminton, basketball, soccer, and tennis. The users can also monitor and keep a check on run time, heartbeat, calories burnt etc. during the time of play. Post the activity, this fitness band also gives a complete summary in the app of workout time, heart rate, and calories burnt.

Getting a night of sound sleep is critical to your workouts. As per leading forums, more than 60% of the adults complain of not getting a sound sleep. MevoFit’s Bold band thus lets you analyze your sleep pattern with the help of its automatic sleep tracker. The band is extremely comfortable to wear and is very soft, and hence one can wear it while sleeping. It automatically tracks sleeping status and generates a report showing deep and light sleep hours.

The MRP of the MevoFit Bold fitness band and smartwatch is Rs. 5,999. It is available on Amazon and Flipkart at a discounted price. Notably, popular actress and a fitness Icon Mandira Bedi is part of the leading lifestyle brand. Talking about the product and the brand, she said, “It gives me immense pleasure to be part of a company that’s redefining the way we usually perceive lifestyle tools and devices. MevoFit Bold is just the perfect pick for those who enjoy life to the fullest while adhering to a disciplined fitness regime.”

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MAM

Visa appoints Suresh Sethi as India country head

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MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.

The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.

Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.

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His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.

As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.

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