Brands
Cult.sport launches the Ace X smartwatch
Mumbai: Cult.sport, India’s leading provider of sports and fitness apparel, equipment, and supplements, announced the launch of its new versatile smartwatch, the Ace X series, set to revolutionise your daily life and active journey. Combining classic sophistication with state-of-the-art fitness tracking technology, the Ace X series offers a unique selection of strap options, including silicone, leather, and steel – allowing you to effortlessly switch between a formal look and a sport-ready style.
Boasting a stunning 1.96″ AMOLED Display with a resolution of 466×466 pixels, the Ace X Smartwatch offers a visual experience like no other. Whether you’re checking the time or tracking your fitness progress, the vibrant display ensures clarity in every detail. Additionally, it offers comprehensive health tracking features, including continuous heart rate monitoring, SP02 monitoring, sleep tracking, step counting, and calorie tracking, ensuring that you stay in tune with your wellness goals. It comes with a single-chip advanced Bluetooth calling with one-tap pairing and BLE 5.3 technology. The Quick Dial Pad simplifies communication, making it easier than ever to stay connected.
“The Ace X series smartwatch is a game-changer in wearable tech,” said Cult.sport business head Shamik Sharma. “It effortlessly blends timeless style with top-notch sports features, giving you the perfect all-in-one companion. And for our cricket enthusiasts, you will get live updates even when you’re on the move so that you do not miss out on the upcoming Cricket World Cup.”
Unique features like the functional crown, Always-on-display, quick reply, and social media QR code enhance your daily interactions and productivity. Whether you’re in a meeting or at the gym, this smartwatch adapts to your needs. For everyday athletes, the automatic sports recognition feature identifies activities like running, walking, treadmill workouts, cycling, and rowing exercises. With 113 sports modes available, you can track your progress across various physical activities effortlessly.
The Ace X Smartwatch will be available in a variety of colors, including Black Silicone, Blue Silicone, Grey Silicone (Ace X), and ACE X LUXE with options like Brown Leather, Blue Leather, Silver Steel, and Black Steel. The Ace X Smartwatch series is priced at Rs 3,499 and is available exclusively on cultsport.com and amazon.in.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
