MAM
Messe Frankfurt Trade Fairs partners Business Broadcast News
NEW DELHI: Messe Frankfurt Trade Fairs India and Business Broadcast News have formed a strategic partnership to introduce a series of trade shows in the Indian market.
The Memorandum of Understanding (MOU) between the two is aimed at developing exhibitions in India around various themes including but not limited to infrastructure development, power and energy as well as telecommunications. The two companies are expected to synergise to deliver innovative offerings in the Indian market.
Reliance Broadcast Network, which is part of the Reliance Group of India and is associated with Business Broadcast News, owns and manages a portfolio of media vehicles across India that covers everything from radio and television to print and digital media.
The MOU was signed by Raj Manek, Managing Director of Messe Frankfurt Trade Fairs India, and Sriram Kilambi, President of Business Broadcast News, in Mumbai. Messe Frankfurt, through its own initiatives and experience, has already established a series of shows within India, including Light India, ACMA Automechanika and Techtextil India. These fairs have become highly-recognised staples in Messe Frankfurt’s global portfolio, which includes more than 100 exhibitions annually worldwide.
Speaking at the ceremony, Manek noted: “Messe Frankfurt has received great success and recognition so far with the three shows we have in India. But in order to continue on the growth path, and tap emerging opportunities in the country, it is imperative that we form strong alliances with strategic partners where we complement each other’s strengths. To date we have received fantastic support from government departments and industry associations, and believe this will now only increase and further enhance after our tie-up with an experienced powerhouse Business Broadcast News, which will enable us to reach these new sectors in India and install both the heritage and proven professionalism of the Messe Frankfurt brand within this market. We very much look forward to working with our new partners, and I believe our firms will benefit greatly from this cooperation.”
“We entered this new partnership because we truly believe that Messe Frankfurt is committed to the India market. They offer professional platforms which have been proven again and again to be effective, informative and well-rounded. Our goal is to present Messe Frankfurt a better understanding of key growth areas in India’s economy and ultimately work together to conceptualise and ideally position our joint exhibitions as the leading events within the chosen sectors. Through our extensive network of media channels and products, as well as our knowledge of the Indian business needs, Business Broadcast News plans to grow our influence in the Indian exhibition industry,” said Kilambi.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
