MAM
Melorra launches its festive campaign ‘#HarGharMelorra’
Mumbai: Melorra has launched its new ad campaign “#HarGharMelorra” to mark the beginning of festivities this season. It has already established itself as one of India’s finest every-day jewellery brands with a presence in over 26,000+ pin codes across India, the U.A.E., the U.S.A., the U.K., and Europe and is still expanding. The brand will be launching a new collection every Friday, with a total of 75+ designs every week.
The ad campaign reiterates Melorra’s promise to adorn every Indian woman, giving this festive season the option to pick and choose from its wide range of designs for every single day of the festivities ahead.
It pans out across various cities of the country, including Roopnagar, Vijayawada, Asanasol, and Pune, where women from all age groups and backgrounds can be seen soaking in the festivities while flaunting their trendy, everyday-wear gold jewellery, perfectly capturing the zest and fervour of the festive season.
The fact that gold jewellery lovers are no longer confined to buying their favourite pieces just because they stay in a remote area has been amply highlighted and the spotlight focused on Melorra’s reach across every nook and corner of the country, where consumers can get their choice of jewellery delivered right at their doorsteps.
The ad campaign has been released in English, Hindi and other regional languages, celebrating the festive spirit and its reach pan-India as well as in the global markets. The brand has been expanding across the length and breadth of the country and is looking at marking up to 350 experience centres pan India by FY ’26. With its seamless choosing and buying experience, including the touch, feel, and trial of jewellery, Melorra is fast emerging as one of the most preferred brands for everyday gold wear, not confining jewellery to just special occasions.
Speaking about the campaign, Melorra founder & CEO Saroja Yeramilli said, “The purpose of our ad campaign is to let our customers know that we are available across the country at the click of a button. Our customers are in every nook and corner of India, and we want to reiterate that we put in all our efforts to make modern jewellery, which is lightweight and easy on the pocket, available to everyone. We at Melorra want to reach every Indian and provide them with options to go with their contemporary wardrobe.”
After two years of the Covid spell, this year people are going to be celebrating in a big way, with friends and family. With our four different festive collections, Melorra is all geared up to be part of these celebrations. We have seen a growing demand for lightweight gold jewellery that women can wear every day with their daily wear wardrobe. Our “#HarGharMelorra” campaign is another step in this direction, allowing us to reach out to the most remote markets while also increasing access to our entire range of products to a wider range of customers. Our designs are inspired by global fashion trends and are just the perfect choice for every occasion, be it festive or simple everyday wear. Every Friday, we release a new collection and have over 18,000 gold and diamond designs available. Our aim is to amalgamate the passion that Indians have for gold with the change in perspectives and palates that comes out beautifully in our designs,” she said.
Digital
OpenAI names Sanghyun Lee Apac global affairs head
Ex-Google policy leader to steer AI governance and partnerships in region
MUMBAI: OpenAI has appointed Sanghyun Lee as head of Asia Pacific global affairs, bringing in a seasoned policy hand as it deepens engagement across one of the fastest-evolving AI markets.
Based in Singapore, Lee will lead public policy engagement, government relations and strategic partnerships across key Asia Pacific markets, including India, Japan, Korea, Australia and Southeast Asia. His role will centre on shaping how AI is governed and adopted responsibly across the region.
Lee joins OpenAI after nearly nine years at Google, where he held multiple leadership roles in government affairs and public policy. Most recently, he served as global head of key markets for platforms and devices, overseeing regulatory strategy across major markets including the US, EU and Asia.
Reflecting on his transition, Lee described his time at Google as formative. “After nearly nine years at Google, I am closing a chapter that has meant a great deal to me. These were defining years. We navigated regulatory scrutiny, fast-moving policy debates, and moments that demanded calm judgment and steady teamwork,” he said.
At OpenAI, Lee will focus on aligning innovation with policy frameworks, a balancing act that is becoming increasingly critical as AI adoption accelerates worldwide. Lee said, “When a technology is as powerful as AI, progress is not only about innovation. It is also about how thoughtfully we engage with governments, institutions, and communities to help ensure its benefits are shared broadly and responsibly.”
Lee brings more than two decades of experience spanning technology, investments and public policy. His career includes leadership roles at Airbnb, where he worked on regulatory frameworks in Asia, and academic positions at Yonsei University. He is also an alumnus of MIT Sloan School of Management and has contributed to research on AI governance and digital policy.
His appointment comes as OpenAI looks to strengthen its institutional presence globally, with Asia Pacific expected to play a central role in shaping the future of AI regulation and adoption.
As governments and companies race to define the rules of AI, OpenAI’s latest hire signals a clear intent to stay ahead of the policy curve while building trust in a rapidly transforming digital landscape.
