MAM
Meet Rimo Bose – TCL India’s PR and branding manager
Mumbai: Rimo Bose is associated with TCL India as the head of PR & communications department. She commands over six years of experience in the field of corporate communications.
Bose joined TCL in the year 2020, and continues to be the lead for all PR and media related activities. As the spokesperson of the company, she believes that TCL brings an array of technologies that the Indian audience will highly appreciate.
Her aim is to bring the brand communications closer to the audience via strategic PR techniques; she also believes that TCL as a product brand gives an open door to branding professional to create wonders.
Previously, Bose worked with Continental Automotive, where she managed both internal and external communications, has worked both in India and Germany, also supported the US market. She has also worked at Akshaya Patra Foundation in marketing communications. Additionally, she has also worked in agencies for clients such as – Bosch, 3M & Scania. She started her career as member of press board for Kolkata Film Festival and enjoyed working at Silicon India as a tech editor.
Bose is a masters in mass communications from Calcutta University and has a PGDM in public relations from Bharatiya Vidya Bhavans. Apart from being a communications professional, she is an avid reader, enjoys sketching and practices classical dancing.
She belives in the mantra of “A good communicator can tell you the difference between noise and news.”
Brands
Aptronix unveils ‘Big & Beyond’ campaign, opens largest store in Hyderabad
Naga Chaitanya, Sobhita front push as retailer expands premium Apple experience
HYDERABAD: Aptronix has rolled out its most ambitious brand push yet with the launch of the ‘Big & Beyond Aptronix’ campaign, alongside the opening of its largest retail store in India.
The campaign features actors Akkineni Naga Chaitanya and Sobhita Dhulipala as brand faces, signalling a sharper focus on aspirational, experience-led retail as the company scales its presence in the premium Apple ecosystem.
At the centre of the rollout is a new 8,000 sq. ft. flagship outlet at Sarath City Capital Mall, now the largest Aptronix store in the country and among the biggest Apple Premium Reseller formats in India. The space is designed to offer immersive product discovery, personalised guidance and integrated service support, positioning the store as more than just a point of sale.
The campaign itself leans into themes of scale, ambition and accessibility, aiming to connect with a younger, increasingly design-conscious generation of Apple users. By pairing celebrity appeal with in-store experience, Aptronix is looking to deepen emotional engagement while reinforcing its premium positioning.
A key pillar remains its ‘Limitless Aptronix Exchange’ programme, which offers customers simplified upgrade paths, transparent pricing and wider access to Apple devices. The initiative has been central to driving adoption by making high-end technology more approachable for a broader audience.
Premium Lifestyle and Fashion founder & owner Sutinder Singh said the new store reflects a long-held belief that Indian consumers should have access to the best Apple retail experience without compromise. He added that the campaign’s celebrity faces mirror the brand’s core values of elegance, ambition and confidence.
Aptronix CEO Meghna Singh said the ‘Big & Beyond’ theme reflects how the company operates, with a focus on building a best-in-class retail experience. She noted that the Hyderabad launch and the campaign together signal Aptronix’s intent to set new benchmarks in the category.
With this dual push of scale and storytelling, Aptronix is not just expanding its footprint but also redefining how premium tech retail is experienced in India.
