MAM
Mediaware to set up ‘Pay-per-use’ platform for ad agencies, media owners
MUMBAI: Mediaware Infotech (MI), a 12 year old company active in the field of IT solutions for the advertising and media industry, has announced some new offerings for the Indian ad and media fraternity.
Mediaware Infotech is setting up a “Pay-per-use platform” for the following:
* To enable database service providers to supply data to subscribers on a “per-use” basis.
* To enable ad agencies to access latest (complex, ever-changing) rate structures including client-specific rates (which will be hosted by each media owner).
* To enable subscribers of databases to dynamically integrate their local software applications with the database (hosted by the database service provider).
MI MD Biswajit Das claims: “Mediaware’s Dubai office has delivered a number of projects using the latest web services as also for developing web sites and portals. Mediaware’s future focus also includes projects as well as content management related to SMS.”
In the past year, Mediaware has taken the initiative to launch a number of new technologies based on diverse uses of the Internet. These include:
* Virtual Data Entry / End-to-End Application Integration (EAI)
One can enter data in the software application; have the same data simultaneously updated in any another software application in any part of the world seamlessly; without manual intervention.
* Remote Data Entry
One can enter data in the web server; have the same data simultaneously updated in the corporate head office; have the software application located in the office; no database stored on the server; (no security risk); seamlessly, without manual intervention.
* Pay-per-use Database Platforms
Set up a database subscription service based on a “pay as you use” model; simply by using the Pay-per-use Database Platform.
* Web-based Broadcast
One can update content on web server; broadcast selectively to PC users across the globe.
MI has over 300 installations in India and the Middle East, Mediaware offers ready solutions, media databases, customized projects, strategic consultancy as well as Internet-based solutions.
Mediaware has a set of ready-to-customize software for ad agencies, media buyers, TV channels, publications and advertisers.
Mediaware has its head office and development centre in Lower Parel along with a Dubai office to cater to the Middle East markets in order to continue its effort of offering innovative solutions to the advertising and media fraternity.
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
