MAM
Mediaware offers solution for IBF-AAAI members
MUMBAI: Mediaware Infotech (MI) has developed an integrated credit management system (ICMS) for billing related issues involving TV industry constituents and ad agencies. MI MD Biswajit Das presented the solution based on virtual data entry to the IBF(Indian Broadcasting Federation)-AAAI (Advertising Agencies Association of India) joint committee in early March.
ICMS envisages using the Internet to create a common platform for loosely coupled community of broadcasters and ad agencies/media buyers. This is achieved by developing and installing small application software for each member of this community: TV channel, ad agency, IBF and AAAI.
MI MD Das establishes the capabilities and credentials of the company to come up with a workable solution. “Mediaware Infotech is a 12 year old company active in the field of IT solutions for the advertising and media industry. With over 300 installation in India and the middle east, Mediaware offers ready solutions, media databases, customized projects, strategic consultancy as well as internet-based solutions,” Das adds.
Mediaware demonstrated its virtual data entry technology and enterprise application integration (EAI) solution to the the following members of the IBF – AAAI joint committee: the television industry was represented by Vinod Berry (Sony Entertainment Television), Ashok Soni (Star), Arun Agarwal (Zee), Venkat (Eenadu), Krishnan (AajTak) and others; the agencies were represented by Sunder Swamy (RK Swamy), Sam Balsara (Madison), Nagesh Alai (FCB Ulka), Chinta Rao (McCann) amongst others.
Madison group chairman Balsara confirms to the indiantelevision.com team that the total outstandings from established agencies till date is around Rs 600 million. During Ficci FRAMES 2003, DD director general Dr SY Quraishi had mentioned that the outstandings figures he had obtained from the IBF were in the range of Rs 1.04 billion from all agencies right from the beginning till date.
While speaking to indiantelevision.com, MI MD Das elaborated on the methodology: “Using current Internet technology, one can connect two different applications running on different computer networks located in different parts of the globe. Similarly, transaction data entered in one software can be automatically updated in another. The ICMS module developed for the IBF-AAAI members uses no leased lines, doesn’t need thick bandwidth pipeline or 24X7 Internet connection. It is seamless and doesn’t need any manual intervention.”
The proposed ICMS solution seeks to automate the function of AAAI-IBF – use paperless model; ensure that no data is hosted on the web server; implement security levels as per requirements and ensure no exposure of individual players’ data.
The following is the proposed workflow model:
Part I: Ad agencies’ confirmation of monthly billing by TV channels
1. The solution is initiated at the TV channel end. Every month, each channel will enter ad agency-wise billing figures (top line, without any client/brand wise break-ups) in its local application.
2. With Mediaware’s Virtual Data Entry technology, this data will be simultaneously updated in IBF’s application software (in IBF’s computer).
3. After due scrutiny, IBF asks its application software to sort data ad agency wise/TV channel wise.
4. No sooner than this is done, the data will be updated in AAAI’s software (in AAAI’s computer). After due scrutiny, AAAI asks its application software to split data ad agency wise.
5. No sooner than this is done, the individual ad agency data will be updated in each ad agency’s software (located in each ad agency’s individual computer).
6. Each ad agency scrutinises data received and enters “accepted” and “disputed” bill amounts for each TV channel. No sooner than this is finalized by the ad agency, the data will be updated in AAAI’s software.
7. Once again, after scrutiny, AAAI asks its application software to sort data TV channel wise. No sooner than this is done, the data will be updated in IBF’s software.
8. Once again, after due scrutiny, IBF asks its application software to split data TV channel wise. No sooner than this is done, the individual TV channel data will be updated in each TV channel’s software (located in each TV channel’s individual computer).
9. In this manner, after two rounds (16th and 25th of the following months), each TV channel will arrive at an accepted + disputed billing figure for each ad agency for each billing month.
Part II: Confirmation of monthly payments made by ad agencies to TV channels
1. The solution is again initiated at the TV channel end. Every month, each channel will enter ad agency-wise payments received for the previous-to-previous month in its local application. With Mediaware’s Virtual Data Entry technology, this data will be simultaneously updated in IBF’s application software (in IBF’s computer).
2. After due scrutiny, IBF asks its application software to sort data ad agency wise/TV channel wise. No sooner than this is done, the data will be updated in AAAI’s software (in AAAI’s computer).
3. After due scrutiny, AAAI asks its application software to split data ad agency wise. No sooner than this is done, the individual ad agency data will be updated in each ad agency’s software (located in each ad agency’s individual computer).
4. Each ad agency scrutinises data received and enters “accepted” and “disputed” bill amounts for each TV channel.
No sooner than this is finalised by the ad agency, the data will be updated in AAAI’s software.
5. Once again, after scrutiny, AAAI asks its application software to sort data TV channel wise. No sooner than this is done, the data will be updated in IBF’s software.
6. Once again, after due scrutiny, IBF asks its application software to split data TV channel wise. No sooner than this is done, the individual TV channel data will be updated in each TV channel’s software (located in each TV channel’s individual computer).
7. In this manner, after two rounds, each TV channel will arrive at an accepted + disputed payments figure from each ad agency for each billing month.
Part III: Periodic settlement of disputed figures between ad agencies to TV channels
Once disputed figures are sorted under the auspices of IBF-AAAI joint committee, this data is entered into the system by IBF.
Once again the data is automatically updated in AAAI’s software application.
No sooner than AAAI confirms the settlement figures, the data will be sorted & updated in TV channel’s software application as well as ad agencies’ application software.
The special features of the ICMS solution is that it can facilitate multi-branch financial accounting; provide real time TV release orders and enable remote data entry.
“Mediaware has a set of ready-to-customise software for ad agencies, media buyers, TV channels, publications and advertisers. Apart from ready-to-customise software, Mediaware maintains media databases for India and the Middle East,” says Das.
Weekend travel is becoming a bigger part of urban life in India. In cities where weekdays are shaped by long work hours, traffic pressure and fixed routines, weekends offer room for more flexible movement. This change is influencing how people approach car hire. Instead of treating it only as a backup travel option, many now consider it a convenient way to plan short breaks, city outings and personal travel on their own schedule.
Why Weekend Driving is Growing
Weekend travel is no longer limited to major holiday plans or long journeys. It often includes short drives, social visits, shopping trips, family outings and quick getaways within or near the city. This is where car hire in Pune and similar cities’ rental choices are becoming more relevant to changing travel habits.
The appeal of weekend driving comes from freedom and control. People often want to decide their own departure time, route and duration without depending fully on fixed transport schedules. A hired car can support that need more effectively for users who value convenience, comfort and flexibility in a short travel window.
Pune’s Weekend Travel Pattern
In Pune, weekend travel is often planned very differently from weekday movement. Office travel usually follows a set routine, but weekends leave more room for personal plans, short drives and flexible schedules. This shift is changing what people expect from rental options. Instead of looking only for availability, they may also look for convenience, simple terms and a vehicle that suits a more relaxed and self-planned journey.
Bangalore’s Weekend Shift in Mobility
In Bangalore, the idea of the weekend driver is closely linked to the need for a break from fixed weekday travel routines. After a week shaped by long commutes and tightly managed schedules, weekend plans often require greater flexibility and better control over time. This changes how users look at rental options, especially when the journey is planned around comfort, privacy and convenience.
In this setting, self-drive car rental in Bangalore becomes relevant to the way many urban users approach weekend travel. A smoother booking process, easier access and vehicle choice that suits personal plans can matter more when the journey is not routine. In this sense, weekend car hire supports a style of travel that is more independent, more flexible and more aligned with how people want to use their free time.
What Weekend Users Now Expect
As weekend driving becomes more common, users are paying more attention to the full rental process. They are not only looking at whether a car is available. They also want the service to be easy to understand and simple to manage. Clear booking steps, transparent pricing, flexible timing and suitable vehicle choice are now important parts of the travel decision.
Weekend plans are often made quickly, and people usually prefer arrangements that do not feel complicated. If the booking process takes too much effort or if service terms are not clear, the experience may feel less useful. For many users, ease of use matters as much as the vehicle itself.
Why Vehicle Choice Matters More on Weekends
Weekend travel also changes how people choose a vehicle. A weekday requirement is usually linked to basic commuting needs, but a weekend journey is often planned with comfort and purpose in mind.
Passenger space, luggage capacity, driving comfort and trip duration often become important before choosing a car. This shows that car hire is becoming more need-based. People are selecting vehicles more carefully because the journey itself matters more.
How MyChoize Adds Value to Weekend Travel
As weekend driving becomes more common in cities such as Pune and Bangalore, MyChoize fits into this shift by supporting travel that is planned around personal time and convenience.
For users arranging short drives, outings or day-long movement, it offers the benefit of better control over timing, more suitable vehicle choices and a car hire experience that can adapt more easily to different weekend plans. In this way, MyChoize becomes relevant not only as a rental option but as a more flexible and comfortable mobility choice for weekend travel.
Conclusion
The rise of the weekend driver in Pune and Bangalore shows a wider change in how urban India is approaching mobility. People are making more thoughtful travel choices and giving greater importance to flexibility, comfort and control over time. In both cities, this trend reflects a more deliberate and experience-led way of planning travel beyond the weekday routine.
