MAM
Mediaedge:cia names Cohen managing partner, director of national broadcast
MUMBAI: Mediagedge:cia has tapped media veteran Bruce Jay Cohen as managing partner, director of national broadcast. He will oversee all buying duties for Campbell’s, Toys “R” Us and Mattel accounts.
Before joining Mediagedge:cia, Cohen was a consultant to Masterfoods, where he managed the company’s brand budgets, the relationship with their media buying agencies, and their branded entertainment assignments. Cohen had previously spent 20 years at MediaVest.
As senior vice president, national broadcast in New York, he oversaw all broadcast duties for clients including Proctor & Gamble, Burger King, Dow Chemical and Pillsbury. He holds a BA from the University of Miami and resides in Hartsdale, NY.
“For major clients such as Campbell’s, Toys “R” Us and Mattel, it was imperative that we bring in a highly seasoned broadcast buying professional. Bruce has been in the thick of network, cable and syndication implementation for more than 20 years and is well suited to lead these clients through today’s rapidly changing communications landscape,” said Mediagedge:cia chief investment officer Rino Scanzoni.
Brands
Oracle layoffs affect up to 30,000 employees globally
Job cuts span US, India and more, staff cite abrupt emails, uncertainty.
MUMBAI: April began with an inbox shock and for thousands, it ended with an exit. Oracle has carried out a sweeping round of layoffs, impacting an estimated 20,000 to 30,000 employees across its global operations, even as the company continues to report strong business performance. The job cuts were communicated via emails sent early on April 1, affecting staff across multiple regions including the United States, India, Canada and parts of Latin America. The reduction spans a wide range of roles and functions, though the company has not disclosed specific criteria behind the decisions.
In the days following the layoffs, employees have taken to platforms such as LinkedIn to share their experiences, many describing the process as abrupt and unsettling. Several posts pointed to a lack of prior indication, with notifications arriving suddenly in early-morning messages.
A recurring concern has been the impact on long-tenured staff. Users reported that employees with decades of experience were among those let go, raising broader questions about job security even for seasoned professionals within large technology firms.
The layoffs have also sparked anxiety about the wider direction of the sector. As companies continue to invest heavily in automation and artificial intelligence, workforce recalibration is becoming more common often accompanied by uncertainty around future roles and skills.
For many affected employees, the immediate challenge lies in navigating career transitions in an increasingly competitive job market, with posts reflecting concerns about stability and next steps.
The development comes against a backdrop of strong financial performance at Oracle, which recently reported a 22 percent year-on-year increase in revenue, alongside continued growth in its cloud infrastructure business. The company has also been committing significant capital towards artificial intelligence and data centre expansion.
The contrast between growth and job cuts has added to the unease, underscoring a broader shift in how large technology firms balance expansion with efficiency sometimes at the cost of the very workforce that helped build that growth.
