MAM
MediaCom hits $2.6 billion in new business for 2015
MUMBAI: MediaCom has had a successful 2015, picking up $2.6 billion in new business from both existing and new partners.
Since the start of 2015 to the end of November, MediaCom has welcomed 290 new clients through its doors around the world, picking up major appointments at local, regional and global levels.
At the same time it has also extended its relationship with key multi-market clients such as AB-InBev, Coca-Cola, Mars and Procter & Gamble.
This strong performance has also ensured the agency retain the No 1. spot in the RECMA competitiveness index, extending its lead over rivals such as Carat and OMD.
Significant regional and global wins include the global American Airlines account, Bose in Asia Pacific, the GSK-Novartis global account, Mars in Latin America, Suntory in Europe and Tempur Sealy globally.
Key local market wins include: AB-InBev in Mexico, Allergan Activis in the US, Bank of China in its home market, Bayer in Japan, Coca-Cola in Japan and South Africa, Dhospaak in Thailand, LIDL in Poland, P&G in Israel and Tesco in the UK.
“It’s been a momentous year for new business across the media industry and I’m delighted to see MediaCom doing so well. We have remained highly competitive in pitches for new clients and I’m thrilled to see so many of our existing clients have extended their relationship with us. Our ability, not only to retain some of the world’s most iconic brands but also to extend these relationships, is a wonderful endorsement for the agency,” said MediaCom worldwide chairman & CEO Stephen Allan.
The agency’s success in 2015 follows on the heels of its best-ever year in 2014 when it landed $4.2 billion in new business, including the Mars global planning task and AB-InBev’s US media business.
“Traditionally when an agency has one good year, it spends the next 12 months bedding in that business. MediaCom has managed not only to settle in a huge volume of new clients but also to keep up its momentum and continue to build its network and services around the world. It’s a testament to our teams that we have followed a record 2014 with another hugely successful year,” added MediaCom worldwide COO Toby Jenner.
Brands
OPPO India rolls out Zindagi Ka Frame Wide Karo ahead of F33 launch
KL Rahul-led campaign spotlights real-life moments and front camera focus
NEW DELHI: OPPO India has unveiled its latest brand campaign, Zindagi Ka Frame Wide Karo, featuring KL Rahul, as it gears up for the launch of its upcoming F33 Series.
The campaign film, also starring content creator Satish Ray, captures the spirit of spontaneous moments and shared experiences, positioning the F33 as a front-camera-first device designed for real-life use. Set against a mountain trek backdrop, the narrative follows a group of friends whose getaway takes an unexpected turn when they run into Rahul, leading to a series of candid, unscripted moments.
Through humour and warmth, the film highlights how young consumers increasingly capture memories as they happen, without worrying about perfect framing or conditions. The storytelling underscores the device’s ability to handle wide-angle group selfies, durability in real-world scenarios and consistent performance across situations.
Sharing his experience, OPPO India brand ambassador KL Rahul said, “What I loved about this film is how real it feels. It’s not about posing or planning a perfect shot, these are the kind of moments we all live every day with friends.” He added that the device allows users to stay in the moment without worrying about the frame or performance.
Explaining the campaign thought, OPPO India head of communications Goldee Patnaik said the F series has built a reputation for durability and everyday reliability, and the F33 extends that strength into how users capture and share memories. He noted that selfies and group photos remain central to social interactions, making a dependable front camera a key focus.
Further elaborating on the idea, OPPO India head of digital marketing Sushant Vashistha said, “The idea behind ‘Zindagi ka frame wide karo’ is rooted in how young Indians experience life collectively, through friendships, fandom and shared moments.” He added that Rahul’s presence brings authenticity and relatability to the narrative.
The campaign will be rolled out across digital platforms, social media channels and video networks in the run-up to the F33 Series launch.
With this campaign, OPPO is leaning into a simple insight: life rarely fits neatly into a frame, and sometimes, the best moments are the ones that spill over.
