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MediaCom hits $2.6 billion in new business for 2015
MUMBAI: MediaCom has had a successful 2015, picking up $2.6 billion in new business from both existing and new partners.
Since the start of 2015 to the end of November, MediaCom has welcomed 290 new clients through its doors around the world, picking up major appointments at local, regional and global levels.
At the same time it has also extended its relationship with key multi-market clients such as AB-InBev, Coca-Cola, Mars and Procter & Gamble.
This strong performance has also ensured the agency retain the No 1. spot in the RECMA competitiveness index, extending its lead over rivals such as Carat and OMD.
Significant regional and global wins include the global American Airlines account, Bose in Asia Pacific, the GSK-Novartis global account, Mars in Latin America, Suntory in Europe and Tempur Sealy globally.
Key local market wins include: AB-InBev in Mexico, Allergan Activis in the US, Bank of China in its home market, Bayer in Japan, Coca-Cola in Japan and South Africa, Dhospaak in Thailand, LIDL in Poland, P&G in Israel and Tesco in the UK.
“It’s been a momentous year for new business across the media industry and I’m delighted to see MediaCom doing so well. We have remained highly competitive in pitches for new clients and I’m thrilled to see so many of our existing clients have extended their relationship with us. Our ability, not only to retain some of the world’s most iconic brands but also to extend these relationships, is a wonderful endorsement for the agency,” said MediaCom worldwide chairman & CEO Stephen Allan.
The agency’s success in 2015 follows on the heels of its best-ever year in 2014 when it landed $4.2 billion in new business, including the Mars global planning task and AB-InBev’s US media business.
“Traditionally when an agency has one good year, it spends the next 12 months bedding in that business. MediaCom has managed not only to settle in a huge volume of new clients but also to keep up its momentum and continue to build its network and services around the world. It’s a testament to our teams that we have followed a record 2014 with another hugely successful year,” added MediaCom worldwide COO Toby Jenner.
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Ajio launches Dhurandhar merchandise collection with Jio Studios
Limited edition range inspired by the film starts at Rs 349 on Ajio.
MUMBAI: When cinema meets the wardrobe, fandom doesn’t just stay on the screen, it walks out onto the street. Ajio, India’s fashion e-commerce platform, has launched an exclusive merchandise collection inspired by the spy-action film Dhurandhar, extending the film’s bold on-screen personality into everyday fashion.
The limited-edition range has been created in collaboration with Jio Studios and features graphic driven apparel and statement silhouettes that draw directly from the film’s high-energy aesthetic and characters.
Designed to appeal to both movie fans and style conscious shoppers, the collection translates the cinematic swagger of Dhurandhar into wearable fashion pieces starting at Rs 349.
The collection includes graphic T-shirts featuring iconic movie quotes, signature tees inspired by actor Ranveer Singh and limited-edition signed Pathani outfits that echo the larger-than-life style associated with the film’s characters.
Also part of the line-up is a collection inspired by Sara Arjun, translating her on-screen styling into contemporary silhouettes designed to appeal to younger audiences and fashion forward fans.
With bold typography, statement graphics and confident tailoring, the range blends cinematic storytelling with streetwear aesthetics, turning the film’s cultural energy into a fashion statement.
The collaboration reflects Ajio’s growing strategy of using fashion collaborations to tap into pop culture moments and entertainment properties.
By bringing elements of popular films into apparel, the platform allows audiences to move beyond simply watching a film and instead wear their fandom, making cinema part of everyday style.
Produced by Jio Studios and B62 Studios, Dhurandhar has emerged as one of the most talked-about action thrillers in recent times, known for its high-octane storytelling and larger-than-life characters.
The film, written and directed by Aditya Dhar, is also set to expand into a franchise, with the sequel “Dhurandhar: The Revenge” scheduled to release in theatres worldwide on March 19, 2026.
By launching the merchandise collection ahead of the sequel, Ajio and the film’s producers are extending the film’s universe into fashion, giving fans another way to connect with the story and its characters.
The Dhurandhar merchandise collection is now available exclusively on Ajio, bringing cinematic attitude, bold graphics and spy-thriller swagger straight into the wardrobes of fans.
