MAM
Mediacom elevates Priya Choudhary as head of Mediacom West
MUMBAI: In a key restructuring decision, Mediacom’s Priya Choudhary has been elevated as the head of Mediacom West. In her new role, Choudhary will be leading Mediacom’s Mumbai office.
Choudhary joined Mediacom in 2014 as national director – media buying. In 2016, she was chosen as the team lead on one of their key portfolios – P&G. With a successful history of working in the FMCG marketing and advertising industry for over 18 years, Choudhary is highly skilled in brand management, media planning & buying, consumer insights, digital marketing and market research.
Mediacom South Asia CEO Navin Khemka said, “I am glad to see Priya being elevated as the head of Mediacom West. She is a passionate leader and under her leadership, team P&G has achieved the highest rating ever. Her vast experience on both the client and agency side will help in growing Mediacom’s existing and potential clients and will add immense value to our media offering.”
Excited on her new role, Priya Choudhary said, “It is an absolute privilege to take on the new role as head for Mediacom West region. My immediate tasks would be to lead strategy, insights and driving growth for Mediacom West. I hope to bring in more value for all our existing clients as well.”
An MBA in marketing communications from MICA, Choudhary has worked with at Ogilvy & Mather, Madison World and Mindshare in the past. She also had stints with Unilever and Kraft Heinz, prior to joining Mediacom.
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
