MAM
MediaCom bolsters leadership team with key appointments
New Delhi: MediaCom has strengthened its senior leadership with the appointment of Shekhar Sharma as managing partner (north and east) and Averill Sequeria as chief product officer.
In his new role, Sharma will be responsible for the offices, clients, and growth. An accomplished Integrated marketing professional, Sharma has experience in managing large media investments from global clients to large Indian conglomerates across different verticals.
“With over 25 years of diversified experience in media and marketing, his expertise ranges from crafting a media strategy, bringing in an insights-based approach to sharpen the strategic planning and deliver ROI for clients,” said the agency in statement.
In his previous stint as a vice president for platform services in GroupM, he has been instrumental in spearheading a digital-first approach for brands varying from global to large Indian conglomerates and mid-sized businesses.
Whereas, GroupM alumni Sequeira will lead ‘Seeing the Bigger Picture’, a MediaCom Creative Systems wherein they use the power of data to bring together media and creativity.
“She is an original thinker, working to bridge the worlds of data, digital media, strategy, and creativity. Her formative years were spent in developing audience insight tools and specialising in Marketing ROI/econometric modelling. In this decade of digital transformation, she has passionately championed the customer experience journey, with creative solutions using data and technology,” stated the agency.
MediaCom south Asia CEO Navin Khemka said, “Today brands want to communicate quickly and effectively, and we believe that together with our new appointments, we will be able to deliver more powerful work for our clients. With having Shekhar and Averill as a part of our team, I am convinced that they’re uniquely positioned to successfully drive the company and are here to put their best foot forward towards offering the best solution to our clients and strengthening our portfolio.”
MAM
Atomberg rolls out Jackie Shroff-led campaign for smart purifier
Humour-led film highlights adaptive tech, no-AMC model and app features
MUMBAI: Boil it, filter it… or just let Jackie fix it, Atomberg Technologies is tapping nostalgia and wit to make water purification a little less… dry.
In its latest campaign, the brand ropes in Jackie Shroff to reimagine the tone of old-school public service messaging, borrowing cues from the actor’s iconic polio awareness appearances. The result is a humorous, culturally familiar spin that swaps health warnings for smart water habits, turning a typically functional category into something far more watchable and shareable.
The campaign’s hook lies in simplification. Instead of drowning audiences in technical jargon, it uses comedy to break down how Atomberg’s water purifier works, positioning it as an intuitive, everyday solution rather than a complex appliance. The storytelling leans heavily on recall, using nostalgia as an entry point while subtly educating consumers about product benefits.
At the centre of the narrative is the purifier’s adaptive technology. Designed to automatically switch between RO, UV and UF modes based on TDS levels, the system aims to ensure safe drinking water while retaining essential minerals and avoiding unnecessary RO usage. Features such as Taste Tune for customised water output and Vacation Mode for low-maintenance use further underline its focus on convenience.
Beyond the product, Atomberg is also taking aim at the category’s long-standing pain point: opaque service costs. The purifier operates on a no-AMC, pay-per-need model, replacing traditional annual maintenance contracts with a more transparent structure. Backed by a two-year no-cost warranty and continued coverage on replaced parts, the offering is positioned as both cost-efficient and consumer-friendly.
The campaign, therefore, does more than advertise a product, it reframes how it is understood. By blending humour, cultural familiarity and clear product messaging, Atomberg is attempting to stand out in a cluttered market where most communication tends to be either overly technical or easily ignored.
In a space where clarity is often filtered out, this campaign keeps things simple: safe water, smarter tech, and a familiar face delivering the message with a wink.
