MAM
MediaCom bags Qyuki.com media mandate
MUMBAI: MediaCom has won the media mandate for Qyuki.com, a social media platform founded by Shekhar Kapur and AR Rahman.
After a multi-agency pitch, MediaCom‘s Bengaluru office is given the task of handling the account.
Qyuki CMO Bidisha Nagaraj said, “We were really impressed by MediaCom’s understanding of the digital space and the passion shown by the team. There could not have been a better team to manage the launch and growth of our brand.”
Qyuki.com aims at engaging Indian youth by showcasing new media content. Users at Qyuki can explore new ways of creativity and self-expression as well as get an opportunity to come together to co-create, learn and experience content from creative experts.
MediaCom India MD Debraj Tripathy said, “We are delighted to be associated with Qyuki. It is a unique opportunity for us to use our experience and skills in building a digital brand ground up.”
Mediacom is a joint venture between WPP’s GroupM and homegrown media conglomerate Madison Media. The agency recently won the Rs 250 million media account for Miayas Beverages and Foods.
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
