MAM
MediaCom announces key leadership appointments in Mumbai
MUMBAI: MediaCom has further strengthened its leadership team, with the announcement of key appointments and role changes in the Mumbai team.
Vishal Shah has joined as managing partner, MediaCom West. In this role, Vishal will be leading MediaCom’s West clients excluding P&G.
Rachana Monteiro has been elevated to lead one of MediaCom’s key portfolios – agency lead on the P&G business.
Shah has been an entrepreneur and was running his own start-up before joining MediaCom. He has also worked with leading agencies like Madison, Starcom and UM extensively on strategic media planning, buying and implementation before moving to the client-side at The Kraft Heinz Company. He has also worked with iconic brands like Carrefour, Ford Motor, McDonald’s, Complan, Glucon-D, Ferrari, Lindt, Asian Paints, Monster.com, etc. Vishal has been responsible for the stellar growths of brands like Nycil and Heinz while heading their marketing teams.
Rachana Monteiro has been associated with MediaCom since 2013, previously as senior business director, a key driver behind the success of team P&G. With over 18 years of experience in media management, Rachana has a deep operating understanding of the telecom, banking, travel categories, apart from FMCG. She has been associated with leading agencies like Carat, Maxus, Lodestar, Starcom and key brands like Philips, Disney, Tata Telecom, Vodafone, Heinz, BlackBerry, Axis Bank, etc. in the past.
MediaCom South Asia CEO Navin Khemka says, “It is great to have such talented leaders in our Mumbai team. Known to be a brand change agent, I am confident that Vishal’s appointment will help grow MediaCom’s existing and potential clients and will add immense value to our media offering. Rachana, on the other hand, has been a passionate leader and I am delighted to see her grow and take on a larger role within the company. I am certain that team P&G is stronger and together this passionate team will help in growth to the next level.”
Vishal Shah says, “MediaCom is known for its people-centric culture. I am looking forward to work with the immensely talented team at MediaCom. My immediate tasks would be drive growth for MediaCom West along with adding more value to the existing clients.”
Rachana Monteiro says, “It’s a pleasure and privilege to be leading a prestigious portfolio like P&G. My stint at MediaCom has been very rewarding and I hope with the support of my fantastic team and client, we can take P&G to the next level of growth.”
MAM
Good Monk taps Arshdeep Singh for preventive health campaign
Campaign promotes Healthy 50+ nutrition with focus on elderly care and daily habits.
MUMBAI: If fitness had a scoreboard, this one would be playing the long game. Bengaluru-based preventive healthcare brand Good Monk has roped in Indian cricketer Arshdeep Singh for its latest campaign, placing the spotlight firmly on a segment often overlooked in India’s wellness boom, the 50+ age group. The initiative positions preventive nutrition not as a future fix, but as a daily discipline, much like the sport its ambassador represents.
At the heart of the campaign is Good Monk Healthy 50+, a product designed to address evolving nutritional needs of adults over 50. Built on the brand’s patented Invisi-Nutri Blend Technology, the formulation blends essential vitamins, minerals and amino acids into everyday meals without altering taste, a quiet intervention aimed at supporting energy levels, bone health and immunity.
The campaign film leans into a relatable emotional insight: the growing concern among younger Indians about their ageing parents’ health. Instead of dramatic health scares, it takes a slice-of-life approach, nudging audiences to rethink everyday nutrition and adopt small, consistent habits that compound over time.
Arshdeep Singh’s association aligns neatly with this narrative. Known for discipline and steady performance on the field, he mirrors the campaign’s central message—long-term results are built on everyday consistency. His personal emphasis on family adds another layer, making the messaging less about products and more about responsibility.
The move comes as India’s healthcare conversation shifts from treatment to prevention. While much of the market has focused on fitness and lifestyle products for younger consumers, Good Monk is carving a niche by addressing the nutritional gaps of older adults, a segment with rising health awareness but limited targeted solutions.
Founded under Superfoods Valley, the brand has been building a portfolio of science-backed, sprinkle-on nutrition products aimed at integrating seamlessly into daily meals. Its growing presence across urban and semi-urban markets reflects a demand for convenience-led health solutions that do not disrupt food habits.
With distribution across its direct platform and e-commerce marketplaces such as Amazon and Flipkart, Good Monk is now doubling down on awareness as much as accessibility. The Arshdeep-led campaign signals a broader push not just to sell a product, but to reframe preventive healthcare as a shared family priority.
Because in this innings, the real win is not just longevity, it’s how well you play it.
