Frodoh taps Chirag Bhatia to lead national sales as the adtech firm steps up growth

MUMBAI: Frodoh has added fresh firepower to its leadership ranks, appointing Chirag Bhatia as national sales head as the fast-growing adtech firm pushes into its next phase of expansion.

Announced in Mumbai on 26th November 2025, the move positions Bhatia to steer nationwide sales strategy, strengthen client relationships and accelerate Frodoh’s push across India’s advertising landscape. The appointment comes as the company scales rapidly and sharpens its ambition to deliver end-to-end advertising solutions.

Bhatia brings more than 23 years of experience across digital media, adtech and marketing technology, with stints at Channel Factory, DDB Mudra Group, Meta, Adobe, Yahoo, ibibo Group and The Times of India. He has led large teams, built high-performing sales engines and driven market expansion for brands including Toyota, TTK Prestige, Infosys, Flipkart Ads and HDFC Mutual Funds.

Frodoh founder and CEO Russhabh R Thakkar, said the hire strengthens the company at a pivotal moment. “Chirag’s understanding of sales operations and his record in scaling businesses make him an ideal fit as we grow and innovate. His arrival will help deepen client partnerships and widen our footprint.”

Bhatia called the role a timely opportunity. “Joining Frodoh at this stage is exciting. The company’s vision to transform the CTV industry aligns with my passion for building strong teams and driving strategic growth,” he said, adding that he aims to expand client relationships and deliver measurable impact nationwide.

Bhatia assumes the role with immediate effect.