MAM
Media scrips continue decline post-budget
MUMBAI: Media scrips continued their downslide four days after the announcement of the annual budget 2003-04. Media analysts have already indicated that the budget was negative for the media and entertainment companies.
On the Bombay Stock Exchange (BSE), the Zee Telefilms scrip opened at Rs 80.1, dipped to Rs 77.10 – down 3.75 per cent. A total of 2,518,069 shares were traded. The P/E ratio was 22.94 and the EPS at Rs 3.35. On the National Stock Exchange (NSE), the scrip opened the day at Rs 80.3, fell 4.11 per cent to end the day at Rs 77. The total volume traded was 4,229,021.
On the BSE, the Balaji Telefilms scrip opened the day at Rs 69.65; fell 1.79 per cent to Rs 68.40. A total of 51,573 shares were traded. On NSE, the scrip opened at Rs 72, fell 1.94 per cent to end the day at Rs 68.30. The total volume traded was 70,737.
On the BSE, the Mukta Arts scrip opened the day at Rs 61.25; fell 3.10 per cent to Rs 59.35. A total of 64,525 shares were traded. On the NSE, the scrip opened at Rs 61.95; fell 5.46 per cent to end the day at Rs 58. The total volume traded was 81,609.
On the BSE, the Television Eighteen scrip opened the day at Rs 61.2; fell to Rs 60.2 – down 1.63 per cent. A total of 6,816 shares were traded. On the NSE, the scrip opened at Rs 61.3; fell 2.20 per cent to end the day at Rs 60. The total volume traded was 20,509.
On the BSE, the Creative Eye scrip opened the day at Rs 11.75; dipped 9.79 per cent to end the day at Rs 10.60. A total of 5,250 shares were traded. On the NSE, the scrip opened at Rs 11; fell 1.36 per cent to Rs 10.90. The total volume traded was 16,197.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
