Brands
Hindustan Unilever demerges Kwality Wall’s, 2.3 Billion shares to list on stock market
The ice cream division starts trading on BSE and NSE after demerger approval
MUMBAI: Hindustan Unilever Limited (Hul) is bringing Kwality Wall’s (India) Limited (Kwil) to the stock market. The ice cream maker will start trading its shares on the BSE and NSE, opening a new investment opportunity.
The scheme of arrangement between Hul and Kwil has received regulatory approvals. On 12 February 2026, Kwil received confirmation from both exchanges that its equity base is ready for public trading.
Kwality Wall’s is listing a total of 2,34,95,91,262 equity shares, each with a face value of Re. 1. The shares will trade under the symbol ‘KWIL’ on the NSE. Each share is individually numbered from 1 to 2,34,95,91,262.
Trading will begin on 16 February 2026. Investors can buy shares in market lots of one, allowing even small investors to participate.
The demerger marks a significant structural shift for the brand. Following the spin-off process from the Unilever Group, The Magnum Ice Cream Company will hold a 61.9 per cent controlling stake in Kwality Wall’s. This entity now serves as the dedicated home for some of India’s most well-known frozen treat brands, including Cornetto, Magnum, Feast, and Creamy Delight. The separation allows the ice cream business to operate with greater independence and a focused capital structure.
The road to this listing began in January 2025 when the proposal was first announced, subsequently receiving initial stock exchange observations in May 2025. As part of the arrangement, investors who held Hul shares as of the record date of 5 December will receive a 1:1 share allotment, meaning one share of Kwality Wall’s for every one share of Hul held. This allotment ensures that Hul’s existing shareholder base retains a direct interest in the newly independent entity.
Trading starts on Monday, marking the official debut of KWIL as a publicly listed company.
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
