MAM
Media Moments wins Creative and Website mandate for Globe Capital, India’s largest clearing house and leading financial service group
MUMBAI: Media Moments, a leading marketing communication consultancy that delivers integrated communications services to some of the best Indian and global companies, has bagged the mandate for Globe Capital, India’s largest clearing house and leading financial service group.
Media Moments, will help Globe Capital build affinity via brand advocacy on digital and offline space with a distinct brand persona. The agency will be responsible for creative requirements along with digital transformation and website revamp.
On association with Media Moments, Mr. Himanshu Joshi who leads the product innovation team at Globe Capital said “We are extremely happy to partner with Media Moments. We were looking for a right partner that help us craft our brand’s identity in today’s digital age and Media Moments came across as the perfect fit. We look forward to working with them to leverage Globe Capital strengths and enhance the company’s mindshare among investors and potential investors.”
“The company would not only be responsible for creative and website requirements but also walk alongside us with strategic inputs on the brand.” he further added
Globe Capital is India’s largest clearing house and leading financial service group committed to help people achieve their financial goals. The company is known for its rich experience in the capital market that offer its clients a wide portfolio of savings and investment solutions.
Mr. Sandeep Sreekumar Managing Director, Media Moments, said “It is great to be able to partner with a leading financial services company that is committed to consolidate, communicate and simplify investment for the common man. It is a very exciting assignment for us with a huge task at hand of designing the new creative identity of the brand. We are confident that our innovative approach and creative solutions will help infuse fresh energy into brand portfolio and push it to newer heights.”
Headquartered in Bangalore Headquartered in Bangalore, Media Moments has been recognized as one of the leading communication agencies in India offering cutting-edge marketing and communication services to many new as well as established brands from different sectors not only in India but also in many other countries.
Talking about the expansion plan of the Media Moments Ms. Preeti Pandey Head Business and Strategy at Media Moments said “We are vehement to on board Globe Capital as our esteemed client. The companies in the financial sector have an intrinsic need to show clear and consistent differentiation and exhibit consumer-centric propositions. We are delighted to partner with them and contribute in building brand strong presence among its stakeholders.”
With this win, Media Moments has added another marquee brand to its growing portfolio of brands in the North. As communications become more integrated, we are confident Media Moments will be at the forefront of servicing both brands and their customers to connect better and enjoy stronger relationships. We are confident our strategic approach will definitely help drive a lot of meaning full visibility for the brand. We look forward to working together in amplifying the brand’s story to the next level.
Over the last 10 years, the agency has built a very strong expertise in integrated marketing. The portfolio already includes has a host of premium/ luxury brands in lifestyle/ FMCG/fashion/automobile/healthcare and start-up segment. Media Moments believes that a deep understanding of how to create and execute a hybrid communication plan on both offline and online that encompasses Creative/Social/PR /Digital/Offline media channels equips them to be a valued partner. They have successfully counselled brands like Aditya Birla Group, Sattva Salarpuria, Himalaya Personal Care, Myntra, VLCC, Max Fashion, Reliance Trends, One Plus, Blackberrys Menswear, LOccitane , TCL and SBL Homeopathy to name a few
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
