MAM
Medanta and Fabindia launch Women’s Day health awareness drive
Collaboration kicks off with ‘The Way She Thinks’ event and Pink Rooms in stores.
MUMBAI: This Women’s Day, Medanta and Fabindia didn’t just light a pink ribbon, they turned awareness into a fitting room reality check. Medanta – The Medicity Gurugram and Fabindia Ltd. have joined forces for International Women’s Day 2026 with a health awareness initiative that puts breast cancer screening front and centre. The programme began with a special event titled “The Way She Thinks” at Fabindia’s Experience Centre in Vasant Kunj, where Dr Kanchan Kaur, senior director, Breast Cancer at Medanta Gurugram, spoke about the critical importance of early detection.
Dr Kaur emphasised, “Regular screening and self-checks for breast cancer are vital because early detection greatly improves treatment outcomes and survival rates. In resource-constrained countries like India, self-breast examination is an important tool to pick up breast cancers at an earlier stage.”
Visitors to Fabindia’s Vasant Kunj centre this week receive an Awareness Card with a QR code linking to a doctor-led video on breast cancer. The outreach will extend to Fabindia’s artisan communities at the grassroots level, aiming to bridge knowledge gaps and foster informed health decisions.
A Fabindia spokesperson said, “Behind every garment is a woman with a story, a family, and a future. With this partnership, we are extending a hand of care to our customers, artisans and employees.” Medanta will become a Shared Value Community partner for Fabfamily members, allowing them to redeem Fabcoins for Medanta services. The collaboration will later expand to awareness around prostate cancer, oral cancer and overall wellbeing.
Activations will roll out across Fabindia stores in Delhi-NCR, Lucknow and Patna, featuring dedicated “Pink Rooms” specially designed trial rooms stocked with easy-to-understand breast cancer awareness tips, encouraging women to reflect on their health during routine shopping.
In a country where breast cancer accounts for one in four cancers among women, this initiative quietly shifts the dial: turning a day of celebration into 365 days of conversation, one QR code and one fitting-room reminder at a time.
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
