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McDonald’s shakes things up with shakashaka fries and a musical twist
MUMBAI: McDonald’s India – north and east is striking a crispy, crunchy, and catchy chord with food lovers through its latest campaign, Shakashaka. This quirky, mockumentary-style campaign reimagines shakeshake fries as more than just a snack, it’s now a musical instrument, thanks to the eccentric and musically enlightened Papaji.
The campaign follows Papaji, who discovers that the rhythmic shaking of the shakeshake fries bag produces the vibrations of the cosmos, leading to the birth of Shakashaka, a movement that teaches fans the art of Shak-ing, Shuk-ing, and Shik-ing their way to flavour-filled enlightenment. “Fries may be French, but the sounds they produce are universal,” declares Papaji, as he recruits a cult of Shakashakers, even hosting live classes at select McDonald’s locations to spread the joy of shaking.
McDonald’s India – north and east has tapped into the insight that fans love the ritual of shaking the fries as much as eating them. With music playing a crucial role in gen z’s identity, the Shakashaka campaign transforms this simple act into an immersive and shareable experience.
McDonald’s India managing director for north and east Rajeev Ranjan said, “At McDonald’s, we believe every meal should be more than just delicious! Our Shakashaka campaign is designed to turn dining into an interactive, fun-filled moment where great taste meets excitement. With every sprinkle, shake, and bite, customers become part of the flavour adventure, making each meal uniquely theirs.”
To make the celebration even more appetising, the campaign also introduces McDeal meals—an affordable way for customers to enjoy their favourite McDonald’s flavours without breaking the bank. Starting at just Rs 69, the new offers include Mcchicken patty with piri piri seasoning for Rs 69, Mcaloo tikki burger with piri piri fries for Rs 79, and veg surprise or chicken surprise with piri piri fries for Rs 89, ensuring a deliciously pocket-friendly indulgence.
MAM
Republic Media Network appoints Mohit Dhamne as group CEO
Founding member elevated as network reports 149 million monthly digital users
NEW DELHI: Republic Media Network has appointed Mohit Dhamne as its group chief executive officer, elevating a founding member who has been part of the organisation since its inception in 2016.
Dhamne’s rise within the network has been steady and multi-layered. He began as head of finance, later taking on responsibilities as company secretary and EVP (Finance), before being elevated to chief financial officer in December 2023. In his new role, he will now oversee the group’s overall strategic and operational direction.
The network described him as a key architect of its evolution into one of India’s leading broadcast and digital news platforms. He brings cross-functional expertise spanning finance, law and management, backed by qualifications as a chartered accountant, company secretary, and a postgraduate management degree from the Indian School of Business, Hyderabad.
Congratulating him, Arnab Goswami said Dhamne has been instrumental in shaping the organisation’s growth journey since inception. He added that the founding team’s shared experience and leadership framework will help the network pursue new opportunities and scale further.
The appointment comes at a time of strong momentum for the network. Over recent months, Republic has expanded its core business team by 30 per cent and strengthened its leadership structure with senior executives managing defined revenue portfolios across platforms.
On the digital front, Republic Digital has reported 149 million monthly users, according to Comscore data, reinforcing its position as one of India’s most widely consumed digital news offerings.
The growth has also been supported by expansion in its integrated brand solutions division, Republic Brand Studio, as the network continues to build a more diversified revenue ecosystem.
With this leadership transition, Republic Media Network is positioning itself for its next phase of expansion, combining broadcast strength with accelerating digital scale.
