Ad Campaigns
McDonald’s India leverages AI to launch ‘The Signature Collection’
Mumbai: Ever imagined a McDonald’s burger in AI? McDonald’s India – North and East has leveraged generative artificial intelligence (AI) to launch its new ‘Signature Collection’ of gourmet burgers. The brand has launched the ‘Imagined in AI’ campaign, bringing to life gourmet burgers by combining user-provided inputs with AI-generated visuals, offering customers a unique, interactive experience with the brand along with a chance to avail exciting offers.
Each McDonald’s customer becomes a culinary expert figuratively, as they use an AI chatbot to imagine a gourmet burger. The chatbot will prompt users to select from a diverse range of ingredients from classic favourites to unique, exotic options, and creative combinations to craft a gourmet burger that brings gastronomical dreams to life. Through this initiative, McDonald’s aims not just to engage customers but also involve them by inculcating their imagination in its upcoming collection much ahead of the official launch.
Once customers have imagined their signature burgers, they get the chance to join the exclusive McDonald’s Signature Collection Club* and avail exclusive offers.
How to participate
. To participate, customers can click the link: ‘Imagined in AI’ to access the AI chatbot.
. Start imagining McDonald’s Signature burgers, after agreeing to general T&Cs.
. Imagine all ingredients (bun, patty, exotic veggies).
. Voila, welcome to the Signature Collection Club.
. Customers can collect their reward card from their nearest McDonald’s restaurant (in North and East India).
The Signature Collection of burgers will be available across select McDonald’s restaurants in North and East India starting 4 September 2024 and will be gradually available across the rest of the restaurants in the region.
*For limited customers, first-come-first basis.
*Kindly read the terms and conditions on their website- https://mcdindia.com/terms-conditions/
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
