Brands
McDonald’s India embraces Anime fandom with WcDonald’s launch
Mumbai: Embracing the anime-fandom among the Gen Z, McDonald’s India (West & South), owned and operated by Westlife Foodworld Ltd, steps into the anime world with the exciting launch of ‘WcDonald’s’ in the country. In anime culture, McDonald’s has been referenced as WcDonald’s by anime fans and creators alike. The WcDonald’s identity is a hat tip to the love for this culture and fandom. From the launch of a limited time savoury sauce, exciting new collectible manga-themed packaging and an anime themed restaurant to the release of four anime films, each of these elements is an ode to anime fandom to create unforgettable dining moments.
One of the star attractions at WcDonald’s is the limited time Savory Chili WcDonald’s Sauce meticulously crafted to enliven taste buds with a symphony of flavors. Infused with an enticing blend of ginger, garlic, soy, and a hint of chili flakes, this sauce guarantees an explosion of energy with each delectable bite. This menu innovation echoes the fearless and dynamic personas of beloved anime heroes, offering an enticing experience for Anime fans. It perfectly pairs with an order of 10-piece WcNuggets (the fan-favorite Chicken McNuggets) or any of your go-to menu items. For a limited time, fans will also receive manga-inspired packaging featuring WcDonald’s crew characters, sketched by iconic Japanese manga artist/illustrator Acky Bright.
McDonald’s India has also unveiled a ground-breaking transformation of its iconic restaurant at Linking Road in Bandra, Mumbai. Inspired by the vibrant world of Anime, this WcDonald’s restaurant aims to transport diners into a realm where fantasy meets fandom. Conceptualised and brought to life by DDB Mudra Group, the restaurant’s décor and ambiance has undergone a complete makeover, capturing the essence of the much loved Anime aesthetics.
McDonald’s India (W&S) chief marketing officer Arvind R. P. said, “Anime culture is booming in India, particularly among the Gen Z. For years, anime fans have been bringing their favourite brand to life in many ways within the Anime universe. The McDonald’s-inspired ‘WcDonald’s’ is a case in point. Now, WcDonald’s transcends fantasy, becoming a reality. We honour our fans’ imagination by authentically manifesting the WcDonald’s universe in our restaurants, while inviting them to be part of our story like never before. WcDonald’s embodies our dedication to integrating our brand with popular culture, offering unique experiences that wow customers. We invite everyone, particularly manga enthusiasts, to step into this immersive anime world.”
DDB Mudra Group chief creative officer Rahul Mathew said, “You’ll be surprised how big the anime community is in India. And we realised that the anime universe has been tipping its hat to McDonald’s through its many avatars. We felt the best way to acknowledge and celebrate this community was to bring one of the avatars from the anime world to the real world.”
McDonald’s India complements its unique initiative with four captivating anime themed brand films, enriching the fans’ immersion in the enchanting world of WcDonald’s. Produced by renowned animation house Studio Pierrot, the first official WcDonald’s anime will unveil episodic shorts exploring the flavorful WcDonald’s Sauce and Chicken WcNuggets. These films will be available on McDonald’s India’s owned social channels.
Experience the Savory Chili WcDonald’s Sauce at your nearest McDonald’s store in West & South India. It is also available for delivery via the McDelivery platform.
Brands
Beardo unveils new film for Godfather fragrance
Danish Pandor leads cinematic campaign spotlighting power and comeback narrative.
MUMBAI: Power doesn’t always shout sometimes, it just walks back in and takes its seat. Beardo has rolled out a new campaign film for its flagship Godfather fragrance, bringing a cinematic lens to one of its most recognisable products. The film stars Danish Pandor, fresh off his portrayal of Uzair Baloch, and leans into a narrative built on quiet authority, tension, and a long-anticipated return.
Set in an abandoned den with an unclaimed throne, the film unfolds through whispers and restrained drama, culminating in a reveal that favours presence over proclamation. The storytelling mirrors the positioning of the Godfather fragrance itself, an enduring bestseller in the men’s grooming category, known for its bold, woody-spicy profile and appeal across age groups.
Rather than opting for a traditional feature-led approach, the brand leans into mood and mythology. Pandor’s performance anchors the film’s central idea of an anti-hero reclaiming control, aligning with the fragrance’s identity as a symbol of dominance and self-assured masculinity.
Conceptualised by Beardo’s in-house team, the campaign has been released across Instagram and Youtube, reflecting a broader shift towards content that blurs the line between advertising and entertainment particularly for digital-first audiences.
The fragrance itself blends mint, lemon, geranium, vetiver, and musk, designed to be long-lasting and versatile. But the campaign makes it clear: this isn’t just about scent notes, it’s about signalling presence.
In a category crowded with claims, Beardo’s latest play doesn’t try to be louder. It simply leans into the idea that the real ‘OG’ doesn’t announce itself, it’s felt.
