McDonald’s and Coca-Cola kick off Football Meals with collectibles

MUMBAI: The beautiful game has found a new teammate, and this time it’s arriving with fries on the side. As football fever continues to grip fans, Westlife Foodworld-owned McDonald’s India (West & South) has teamed up with Coca-Cola India to serve up a limited-edition Football Meals campaign that blends match-day excitement with collectible memorabilia.

Available for a limited period and only while stocks last, every Football Meal includes an exclusive McDonald’s x Coca-Cola football collectible, turning every order into a keepsake for fans.

The campaign taps into football’s growing popularity in India, where watching major matches has increasingly become a shared social occasion rather than a solo pastime. By combining food with collectibles, the two brands are aiming to extend the match-day experience beyond the final whistle.

A McDonald’s India (West & South) spokesperson said football has become a cultural event best enjoyed together, adding that the collaboration with Coca-Cola aligns with the brand’s ‘Let’s Family at McD’ philosophy of bringing people closer through shared experiences.

Echoing the sentiment, a Coca-Cola India spokesperson said football is as much about gathering friends and family as it is about the game itself. The company added that the limited-edition collectibles are designed to give fans a lasting reminder of the tournament while building on the brands’ long-standing global partnership.

The Football Meals are priced from Rs 349 on the McDonald’s App for dine-in and takeaway, while delivery options through McDelivery, Swiggy and Zomato start from Rs 749, with prices exclusive of taxes across West and South India.

With football continuing to create fresh marketing opportunities beyond the pitch, the campaign shows how brands are increasingly turning limited-edition merchandise into a way of keeping fans engaged long after the match is over.