MAM
McCain Foods rolls out first TVC with Karisma Kapoor
MUMBAI: McCain Foods have launched their new television commercial featuring the company‘s first brand ambassador Karisma Kapoor.
The TVC has been conceptualised by Leo Burnett and produced by Whacky Films Company.
The campaign revolves around McCain‘s new tagline, ‘Jhatse banao, kuch tasty khao‘ which translates to ‘Quick, fun and tasty snacks made in a jiffy‘.
The TVC opens with Karisma saying that earlier she was constantly worried about the doorbell ringing, as it would bring kids, family, friends and unexpected guests with their demands of tasty food in minutes.
However, today when the door bell rings, she welcomes everybody with a smile. She walks into the kitchen and makes McCain snacks in just ‘3minutes‘ from ‘freezer-to-fryer‘. In last scene, Karisma is seen serving McCain snacks to her family. Everybody kicks into celebration mood after tasting the assortment of fun snacks prepared by her within ‘3 minutes‘. The TVC ends with her family member asking ‘Bahar se mangwaya‘ and Karisma smiles back saying, ‘nahin, ghar par McCain banaya‘.
McCain Foods India general manager – marketing Gunjan Pandey said, “We are a nation of food loving people and our love for food bonds us together. With this campaign, we wanted to capture the happiness, fun and joy which we feel when we indulge in good food”.
Leo Burnett executive director Sainath Saraban said, “It is ingrained in every Indian woman‘s heart that her family looks up to her for tasty food. She gets constantly challenged on whether her food would meet the expectations of guests and family or not. Situations like unexpected guests at home, kids asking for interesting evening snacks and family members craving for exciting food make her restless. Through this Ad campaign, we have tried to address her inner turmoil. It portrays elevated pride of the ‘lady of the house‘ when delighted family members wonder, whether this food was ordered from outside.”
The campaign which comprises of 10 TVCs is currently on air on top Hindi and English GECs. The TVCs would be supported by print, radio, outdoor and online, specifically targeting the markets of Delhi, Punjab, Mumbai, Bangalore and Ahmedabad. The duration of the campaign will be around 5 weeks.
Brands
Mother’s Recipe launches Summerwala Sharbat range
Five nostalgic flavours priced at Rs 215 aim to tap summer refreshment demand.
MUMBAI: Call it a sip of summer nostalgia, Mother’s Recipe is bottling childhood memories and pouring them back into the present. The homegrown ethnic food brand has introduced its Summerwala Sharbat range, a five-flavour line-up designed to recreate the familiar tastes and rituals of Indian summers, while catering to modern consumption habits. The range features Mango Panna, Rose Syrup, Jeera Masala Syrup, Khus Syrup and Lemon Ginger Squash, each rooted in flavours that have long defined seasonal refreshment across Indian households. From the tang of raw mango to the cooling comfort of khus, the portfolio leans heavily into recall, not reinvention.
At a time when brands are increasingly leaning on nostalgia as a strategic lever, Mother’s Recipe is positioning Summerwala Sharbat as both a functional beverage and an emotional cue. The idea is simple: revive the small, everyday rituals post-play drinks, family gatherings, the clink of ice in a glass that once defined summer afternoons.
The products are packaged in 750 ml PET bottles and priced at Rs 215, targeting both routine household consumption and social occasions. Distribution spans leading e-commerce platforms as well as select offline retail outlets.
Mother’s Recipe executive director Sanjana Desai said the intent was to bring back flavours tied to “taste, routine and home”, while making them relevant for today’s consumers.
The move reflects a broader shift in the beverages market, where heritage-led storytelling and familiarity are increasingly being used to stand out in a crowded, innovation-heavy category.
With Summerwala Sharbat, Mother’s Recipe isn’t just selling a drink, it’s selling a season, one glass at a time.
