MAM
Mayuresh U. Dubhashi new executive creative director at Grey group India
MUMBAI: Grey group India has appointed veteran advertising expert Mayuresh Dubhashi as its executive creative director.
Dubhashi will be reporting to Grey group India chief creative officer Sandipan Bhattacharyya.
Bhattacharyya said, “The combination of creative flair and a keen strategic mind is rare and Mayuresh packs both in his impressive body of work. He’s fearless, experimental, hungry and young. Just the kinds that define the new Grey”
Dubhashi, a Mechanical Engineer, has been in the advertising industry for nearly 15 years, working on iconic Indian and global brands across all aspects of creativity and innovation. Brands he worked with include The Times Group, Airtel, Amazon, Hike Messenger, Mahindra 2 Wheelers, Pepsodent, Smirnoff, RIN Global, Nokia, Nike, Brylcreem, SetMax, IDEA, Lakme, Surf Excel, Wheel, Godrej Appliances & Corporate etc. His experience includes working with agencies like Lowe, JWT and Taproot India. His interests include reading books, watching movies & listening to music.
Dubhashi has earned a multitude of awards, including a Bronze Lion at Cannes, two Silvers at Spikes Asia and Gold at Goafest etc.
Dubhashi said, “This is Grey’s centenary year, it just goes to show that the energy and will powering the place is quite inexhaustible. I am kicked to be a part of a bunch of people who are hell-bent on keeping the ‘Famously Effective’ spirit true, for decades to come.”
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
