MAM
Grey Group India appoints Anup Bhaskar as senior VP and business head
Mumbai: Grey Group India (Grey & AutumnGrey) has announced the appointment of Anup Bhaskar as senior vice president and business head of North. Anup will lead the agency’s new growth plans, build integrated business strategies, form important business relationships and deliver effective service to all the agency’s clients in the North region.
Anup joins in from Lowe Lintas, where he was last serving as vice president in a business role. He was associated with the agency for 15 years managing a large part of the portfolio of brands and did a stint in account planning within the network.
In his career span of 19 years, Anup has also held account management roles at Rediffusion, DDB Mudra, and Vyas Giannetti Creative.
His experience covers business and strategy roles across a broad spectrum of global and Indian brands, spanning diverse categories. He has driven integrated advertising mandates and perception-changing campaigns across brands such as Google, Maruti Suzuki, Idea Cellular, Pernod Ricard and Sun Pharma OTC.
Upon joining the agency, Anup said, “Joining GREY feels like a homecoming of sorts as I spent the early days of my career here. Meeting Anusha and Sandipan and understanding their vision for this esteemed agency has made me very excited to join. I am thrilled to be leading the Delhi unit and look forward to continuing Grey Group’s `Famously Effective’ philosophy.”
Grey Group India chairperson & group CEO Anusha Shetty said, “We are excited to have Anup onboard. Anup has a rare blend of logic, EQ, and a natural connection with people. We are looking at promising times ahead.”
Besides being a passionate advertising practitioner, Anup is also a long-distance runner and nature lover.
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
