MAM
Mathrubhumi Group delivers exceptional performance during Onam 2020
This year, with the ongoing pandemic and other calamities that has been plaguing the State, Onam was in the vicinity too. The team from Kerala’s formidable media group Mathrubhumi decided nothing is enough to stop them and created history by roping in more than 1000 advertisers on board out of which 200 plus were local traders of Kerala who exclusively advertised in Mathrubhumi. Their words in the video below are resounding testimonials to the response Mathrubhumi generates.
-Video -advertisers testimonials.mp4
The group also released another video to raise a toast to its heroes and express its gratitude to all the advertisers. Both the internal team and the advertisers have received this very warmly.
-Video- Onam success 1.mp4
Mr M V Shreyams Kumar, Managing Director, Mathrubhumi Group, said “I have always believed that every crisis is an opportunity. This, solely led by our enthusiastic and hardworking team also talks about the immense confidence and trust the advertisers have on us. Onam 2020 success story is also a recognition of the brand values and reader/viewer/listener connect Mathrubhumi group enjoys”
Brands
SPNI promotes Tavishi Budhiraja to vice president for HR and DEI
Longtime HR leader steps up to drive revenue teams and inclusion agenda
GURUGRAM: Sony Pictures Networks India has elevated Tavishi Budhiraja to vice president, HR business partner for revenue functions and diversity and inclusion, strengthening its people leadership across key business verticals.
In her expanded role, Budhiraja will oversee HR strategy for revenue-facing teams including ad sales across linear and digital, distribution and international business, while continuing to lead the company’s diversity and inclusion initiatives.
Budhiraja has been with the network for over 15 years, rising through the ranks from HR business partner for ad sales to assistant vice president, where she also took on the diversity and inclusion mandate. Her elevation reflects both continuity and a sharper focus on aligning people strategy with business growth.
Prior to joining SPNI, she worked with Reliance Communications as deputy manager, gaining early experience in human resources.
Announcing the move, Budhiraja said she looks forward to deepening impact and strengthening people strategies across teams, while continuing to grow within the organisation.
The promotion comes as media companies increasingly invest in talent and workplace culture to support evolving revenue models and digital expansion, making HR leadership a critical lever for long-term growth.
