News Broadcasting
Mathrubhumi News makes near accurate post-poll predictions in Kerala
NEW DELHI: The legislative assembly election results in Kerala were declared on 2 May, and the ruling Left Democratic Front (LDF) created history by procuring 99 of the total 140 seats, beating anti-incumbency to return to power; the opposition United Democratic Front (UDF) had to settle for the remaining 41 seats while BJP was left empty-handed.
Prior to the election results, several Malayalam channels had broadcast their post-poll predictions, and Mathrubhumi News has emerged as the only Malayalam channel which managed to predict the mood of the people of Kerala almost perfectly.
The 98-year-old media group predicted 104 to 120 seats for LDF and 20 to 36 seats for UDF. Interestingly, Mathrubhumi also predicted that BJP will get 0 to 2 seats in God’s own country.
“Everything had to be right if we were to put out a prediction, right from choosing the agency, Axis My India, to agreeing on a statistically valid sample size and the methodology including the various groups’ representation on the research,” said Mathrubhumi managing director MV Shreyams Kumar. “While we had other options, what we preferred was face-to-face interactions with the voters. When the final numbers came out, we had no hesitation in making a bold proclamation of our finding as we knew we got the voters sentiments clearly etched on our research sheets.”
The media group’s had made a bulls-eye election prediction during the 2016 Kerala assembly polls too.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
