MAM
Masters’ Union collaborates with PepsiCo
Mumbai: Masters’ Union, the new-age business school, and PepsiCo, the global f&b corporation, recently organised a Winter Week Bootcamp from 18 to 22 December focusing on nurturing high school students’ talents. The five-day event aimed to equip young minds with practical skills, mentorship, and real-world insights.
The Bootcamp provided a platform for students to explore diverse disciplines such as design principles, content creation, and stock market trading through hands-on activities, workshops, and discussions led by industry experts. Key workshops were led by professionals including Geetha Radhakrishnan, Franchise Commercial Director – India Beverages, PepsiCo, Susheel Lakhera, Associate Director – Franchise, PepsiCo, Neha Verma, Senior Marketing Manager, Vaango, and Rahul Puri, vice president of Information Technology, Vaango, covering innovation, marketing strategies, and the role of technology in shaping industries.
Masters’ Union founder Pratham Mittal said, “Collaborating with PepsiCo for the Winter Week Bootcamp was an incredible opportunity to drive practical learning beyond traditional education boundaries. The event aimed to empower students with hands-on skills and insights, preparing them for the dynamic demands of the industry. Education extends far beyond textbooks, and this collaboration aligns perfectly with our vision to equip students with practical expertise that transcends theoretical knowledge.”
PepsiCo hub lead, e-commerce DTX, data science and analytics Sourabh Agarwal said, “Partnering with the Masters’ Union for the Winter Week Bootcamp was a rewarding experience. Engaging with young minds and further fueling their enthusiasm for learning reaffirms PepsiCo India’s commitment to help foster innovation and skill development in the youth. We are glad that we could be part of this Bootcamp and engage with such young and great talent.”
Students engaged with real-world case studies, working on tasks like crafting advertising campaigns for PepsiCo, trading stocks on platforms like StockGro, and developing apps for Vaango, bridging theoretical knowledge with practical application. The bootcamp culminated in students showcasing their growth and expertise through final projects, offering insights into their comprehensive learning experiences. The event attracted students from schools like Manthan International School, Sanskaar Valley, CS Academy, Sarvottam International, and KC High. It left a lasting impression, setting the stage for future educational collaborations.
Digital
India leads global adoption of ChatGPT Images 2.0 in first week
From anime avatars to fantasy covers, users turn AI visuals into culture
NEW DELHI: India has emerged as the largest user base for ChatGPT Images 2.0, just a week after its launch by OpenAI, underlining the country’s growing influence on global internet trends.
While the tool was introduced as an advanced image-generation upgrade within ChatGPT, Indian users are quickly reshaping its purpose. Instead of sticking to productivity-led use cases, many are embracing it as a creative playground for self-expression, storytelling and online identity.
From anime-style portraits and cinematic headshots to tarot-inspired visuals and fictional newspaper front pages, the model is being used to create highly stylised, shareable content. Features such as accurate text rendering, multilingual prompts and the ability to generate detailed visuals with minimal input have helped drive rapid adoption.
What sets the latest model apart is its ability to “think” through prompts, generating multiple outputs and adapting to context, including real-time web inputs. But the bigger story lies in how users are engaging with it.
In India, trends are already taking shape. Popular formats include dramatic studio-style lighting edits, LinkedIn-ready headshots, manga-inspired avatars, soft pastel “spring” aesthetics, AI-led fashion moodboards, paparazzi-style visuals and fantasy newspaper covers. Users are also restoring old photographs, creating tarot-style imagery and experimenting with futuristic design concepts.
Local flavour is adding another layer. Prompts such as cinematic portrait collages and Y2K-inspired romantic edits are gaining traction, blending global aesthetics with distinctly Indian internet culture.
The surge reflects a broader shift in how AI tools are being used in the country, moving beyond utility to creativity. As younger users, creators and social media enthusiasts experiment with new visual formats, AI-generated imagery is increasingly becoming part of everyday digital expression.
If early trends hold, ChatGPT Images 2.0 may not just be a tech upgrade but a cultural moment, giving millions a new visual language to play with online.
