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Marvel Entertainment and Audible present Marvel’s Wastelanders: Doom
Mumbai: Audible, a producer and provider of premium audio content, has announced the upcoming release of the fifth season of the Hindi Audible Original podcast series Marvel’s Wastelanders.
The new season, Marvel’s Wastelanders: Doom, launches on 4 September 2024, with Ashish Vidyarthi as the voice of Doom and Yashaswini Dayama as Valeria Richards.
Imagine a desolate world where superheroes have fallen and supervillains rise to power, painting a bleak new reality. Get ready for Marvel’s Wastelanders: Doom, the latest electrifying season in the critically acclaimed Marvel’s Wastelanders audio series. This gripping series transports listeners to a ravaged Earth where Doctor Doom, having triumphed over his rivals, rules with an iron fist. But as resistance stirs in the shadows, a thrilling tale of rebellion, redemption, and rediscovered heroism unfolds. Marvel’s Wastelanders: Doom is more than just an audio show, it’s a journey into the heart of human resilience. Set to captivate Marvel fans and new listeners alike, tune in and transform your commute or couch into an adventure.
Marvel’s Wastelanders is the first collaboration between Audible and Marvel Entertainment and Marvel’s Wastelanders: Doom will be released next month with top-quality production, featuring renowned and high-profile actors in the roles of Marvel’s legendary Super Heroes.
More information on the cast and release date for the finale of Marvel’s Wastelanders series, reuniting all the Super Heroes will be announced at a later date. The six-season audio epic originally launched as an English language series in June 2021.
The English language version of Marvel’s Wastelanders: Doom was written by Mark Waid and James Kim, story by Mark Waid. Original sound design and music by Mark Henry Phillips.
Marvel’s Wastelanders, a Hindi Audible Original podcast series
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Hyphen launches sunscreen campaign featuring Kriti Sanon as SPF Police
Campaign drives SPF habit; Blinkit tie-up enables instant sunscreen delivery.
MUMBAI: No SPF, no mercy Kriti Sanon is out patrolling your skincare routine. Hyphen has rolled out a new campaign film starring its Co-Founder and Chief Customer Officer Kriti Sanon, who steps into a playful alter ego as the brand’s “SPF Police”, turning sunscreen reminders into a full-blown public service announcement with a wink. The campaign kicked off with a cheeky social media tease suggesting Sanon had “stepped down” from her role, sparking chatter online before the brand revealed the twist: she hasn’t gone anywhere, she has simply taken on an additional avatar, one dedicated to ensuring people do not skip sunscreen.
The film leans into humour to drive home a serious point. In a slice-of-life setting, Sanon intercepts a gym-goer about to step out without sunscreen, promptly handing over Hyphen’s ‘All I Need Sunscreen’, which arrives instantly via Blinkit. The message is clear: forgetting SPF is no longer a valid excuse when it can be delivered in minutes.
Beyond the laughs, the campaign taps into a well-known gap in everyday skincare habits. Sunscreen, despite being one of the most recommended steps, is often the most ignored. By gamifying the reminder through an “SPF Police” persona, Hyphen aims to turn a routine into a reflex.
The multi-stage rollout from intrigue-led teasers to the final film has been designed to spark conversation while embedding the brand into daily behaviour. It also spotlights Hyphen’s quick commerce partnership with Blinkit, positioning accessibility as a key enabler of consistency.
Sanon, who remains closely involved in product development and brand strategy, noted that the idea stemmed from a simple insight: skincare works best when it is easy, habitual and hard to ignore. The campaign reflects that philosophy equal parts science, storytelling and a nudge you cannot quite escape.
The film is now live across Hyphen and Blinkit’s digital platforms, with further activations expected to extend the campaign’s reach and perhaps keep the SPF Police on duty a little longer.
