Zydus renews liver health push with Ashish Vidyarthi campaign film

MUMBAI: The liver rarely raises its voice until it’s too late. Zydus Lifesciences has launched the second film in its ‘Liver Ki Suno’ awareness campaign, using a relatable story to encourage people to prioritise liver health through early screening and preventive care.

Conceptualised, scripted and produced by TheSmallBigIdea, the campaign features veteran actor Ashish Vidyarthi and draws attention to one of liver disease’s biggest challenges, it often progresses silently, with few or no noticeable symptoms in its early stages.

The film urges viewers to take a more proactive approach to liver health rather than waiting for symptoms to appear. As part of the initiative, Zydus is encouraging people at higher risk particularly those living with diabetes, excess body weight or high triglyceride levels—to consult healthcare professionals and consider including liver scans as part of their routine health check-ups.

The latest film builds on the company’s broader ‘Liver Ki Suno’ campaign, which aims to improve awareness around preventive liver care and promote early diagnosis, an increasingly important focus as lifestyle-related liver conditions continue to rise.

With preventive healthcare becoming a growing priority across India, pharmaceutical companies are increasingly investing in public awareness campaigns that encourage routine screening and timely medical intervention alongside treatment.

The campaign is now live across Youtube, Instagram, Facebook, LinkedIn and X, extending its reach through digital platforms to encourage more conversations around liver health and the importance of early detection.