MAM
Maruti Suzuki’s ‘Run On What You Love’ celebrates freedom and adventure with S-CNG vehicles
Mumbai: In a move to celebrate its innovative S-CNG technology, Maruti Suzuki India Limited (MSIL) is launching its dynamic new campaign, ‘Run On What You Love’. The campaign highlights the joy, freedom, and adventure that S-CNG vehicles offer, encouraging consumers to embrace a more sustainable and fulfilling driving experience. The campaign film features a captivating narrative that resonates with young, environmentally-conscious buyers who refuse to compromise on fun and exploration. It showcases the confidence and mileage provided by Maruti Suzuki’s wide range of S-CNG vehicles, empowering drivers to go further and discover more.
Sharing his insights on the campaign, Maruti Suzuki India Ltd, senior executive officer of marketing & sales Partho Banerjee said, “The ‘Run On What You Love’ campaign celebrates the new-age CNG car buyer who is making a conscious choice and living life to the fullest. We believe CNG cars are no longer just about functionality; they are about enjoying the journey, embracing adventures, and pursuing passions. Through this campaign, we aim to inspire a new generation of drivers to explore the endless possibilities that S-CNG vehicles offer.”
He further added, “We pioneered the CNG segment in India in 2010 and since then have won the trust of over 1.8 million customers who have loved the S-CNG technology for its optimal performance, unmatched fuel efficiency, and uncompromised safety. We aim to build on our current 74.1 per cent market share in the CNG segment by targeting higher volumes in this fiscal year.”
The film’s vibrant visuals and upbeat music perfectly capture the essence of youthful exuberance and the joy of exploration with S-CNG vehicles. This multifaceted campaign will be promoted across TV, digital, radio and social media channels, including YouTube, Facebook, and Instagram.
In addition to the campaign, the ‘Sustainability Drive’ was organized by MSIL in celebration of World Environment Day. This initiative took place in over 1700 cities nationwide, reflecting the Company’s strong commitment to environmental stewardship and sustainable practices.
As part of this drive, every customer who walked into MSIL dealerships and expressed interest in S-CNG vehicles was gifted a plant. This symbolic gesture underscores the company’s dedication to promoting the idea of conservation and environmental well-being. Through this initiative, MSIL not only reinforced the environmental benefits of S-CNG vehicles but also engaged its customers in a meaningful way, inspiring them to take part in the journey towards a greener future.
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
