Brands
Maruti Suzuki rolls out “More Power to Your Play” campaign for Brezza
MUMBAI: Rev your engines because Maruti Suzuki has just turned up the heat on the roads with the launch of its “More Power to Your Play” campaign for the Brezza. Starring none other than Indian cinema Gen Z sensation Kartik Aaryan, the campaign promises a heady mix of style, power, and unmissable swagger.
With over 12 lakh units sold, Brezza reigns supreme as India’s highest-selling compact SUV, and now it’s back with a bang to showcase why it’s the go-to choice for those who live life on their terms.
Aaryan, thrilled about his association with the Brezza, shared, “The Maruti Suzuki Brezza perfectly mirrors the spirit of today’s youth who believe in making their own rules. What drew me to this campaign was how authentically it captures the pulse of young India. The powerful 1.5L engine combined with features like HUD display, 360 view camera, 6-speed automatic transmission with paddle shifters, etc makes the Brezza a perfect partner for those who love to live life in their own style. The campaign’s essence, ‘More Power to Your Play,’ truly resonates with my belief in living life authentically.”
Maruti Suzuki India senior executive officer, marketing & sales, Partho Banerjee added, “We wanted to create a narrative that connects with our prospects and customers who seek a vehicle that matches their multifaceted and dynamic lifestyle. Kartik Aaryan’s dynamic personality and Gen Z appeal make him the ideal brand ambassador for our Brezza. Through this partnership, we are showcasing how Brezza empowers our customers to make every moment special, whether they are conquering city streets or exploring uncharted territories.”
He further added, “Since its inception, Brezza has established itself as India’s Highest selling compact SUV1 with over 12 Lakh units sold. Notably, over 36 per cent of our customers are first-time buyers, demonstrating Brezza’s strong appeal and value proposition among young aspirational Indians.”
The Brezza isn’t just any SUV—it’s a tech powerhouse. Highlights include:
. 40 connected features to keep you in sync with the road and beyond.
. SmartPlay Pro+ infotainment system for an immersive experience.
. 360-view camera and head-up display for an edge in city or off-road adventures.
. Electric sunroof because, hey, who doesn’t love a bit of sunshine?
And let’s not forget the driving options: 6-speed automatic transmission with paddle shifters or a smooth 5-speed manual transmission.
If you’re thinking, “Isn’t this just another car ad?”, think again. This campaign merges high-energy visuals with compelling storytelling, showing Aaryan in his element—confident, playful, and ready for adventure. It’s like an Indian cinema blockbuster but with horsepower.
This integrated campaign will roll out across TV, digital, outdoor, and social media, ensuring the Brezza’s bold personality reaches every corner of the country. And with over 36 per cent of Brezza buyers being first-timers, Maruti Suzuki is betting big on this SUV to continue redefining the compact SUV segment.
The Brezza promises more than just power—it’s your ticket to style, adventure, and tech-savvy drives. So, are you ready to give your play some power? The Brezza sure is.
Brands
HCLTech delivers Rs 24 dividend as revenue hits Rs 1.3 lakh crore
IT giant delivers solid growth for shareholders with a major payout despite navigating global market shifts.
MUMBAI: HCLTech has clearly found the right code for financial success, proving that its operational strategy is more than just a quick fix for the digital age. The technology titan’s board of directors officially signed off on their year-end deliberations on 21 April 2026, revealing a set of annual results that suggest the company’s growth trajectory remains well-buffered against economic volatility.
The primary highlight for investors is the declaration of an interim dividend of Rs 24 per equity share (on a face value of Rs 2) for the 2026–27 financial year. Shareholders will not have to wait long for the processing of these funds; the record date is set for 25 April 2026, with payments scheduled to be completed by 5 May 2026. This follows a total dividend of Rs 54 per share already distributed during the 2025–26 fiscal year.
The consolidated annual results show a company operating at a high frequency across its global markets. Total revenue surged to Rs 130,144 crore for the year ended 31 March 2026, a significant jump from the Rs 117,055 crore recorded the previous year. Net profit remained robust at Rs 16,652 crore for the full year, despite a slight dip from Rs 17,399 crore seen in 2025. Quarterly performance also reflected steady momentum, with Q4 revenue reaching Rs 33,981 crore and net profit at Rs 4,490 crore, compared to Rs 30,246 crore in revenue during the same period last year.
The company’s diverse service portfolio played a balanced role in this financial performance. IT and Business Services remained the primary engine, contributing Rs 96,094 crore to annual revenue. Engineering and R&D Services showed strong growth, climbing to Rs 22,056 crore for the year, while HCL Software maintained a consistent stream of Rs 11,994 crore.
It was not entirely smooth scrolling, as the company had to account for specific financial hurdles. HCLTech faced a one-time impact of Rs 956 crore due to the New Labour Codes. Additionally, total expenses for the year rose to Rs 108,616 crore. This was largely driven by employee benefits, which reached Rs 74,143 crore, a figure that reflects the ongoing high costs of securing top-tier tech talent in a competitive market.
On the standalone front, the company reported a profit before tax of Rs 10,024 crore for the year. However, the final quarter saw a standalone loss of Rs 900 crore, which the company attributed to a material Bilateral Advance Pricing Agreement (BAPA).
Despite the rise in costs, HCLTech’s financial “cache” remains substantial. Total assets grew to Rs 116,258 crore as of 31 March 2026, compared to Rs 105,544 crore a year earlier. The company’s cash and cash equivalents stood at a healthy Rs 8,195 crore at year-end, providing ample bandwidth for future investments and expansion.
As the global tech landscape continues to shift, HCLTech appears to have the right architecture to maintain its performance, ensuring that for its investors, the future remains highly user-friendly.
