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Marussia F1 team partners with Monster India
MUMBAI: With the Indian F1 racing season coming closer, online career and recruitment solutions provider Monster India has announced a global partnership with the Marussia F1 Team.
To create excitement in the upcoming Indian Grand Prix, Monster India and the Marussia F1 Team have launched ‘Marussia F1 Team Social Media Speedster Contest‘. This is an opportunity for a winner to have fun and be associated with the Marussia F1 Team. The Speedster needs to display his/her social media prowess and win an opportunity to shadow the Marussia F1 Team during the three day sporting extravaganza in Delhi next week.
The Speedster will not only experience the race track excitement by watching the races from the Grandstand but also get the chance to participate in behind-the-scenes action by interacting with the Team drivers, management and/or other team members.
The Speedster also gets exclusive access to off-track Marussia F1 Team events. While enjoying all this sporting action, the Social Media Speedster will capture all the action through videos, photos, tweets and share it with the online world. To enter the contest, seekers are encouraged to visit http://apps.facebook.com/socialmediaspeedster.
Alun Hindle, from the Marussia F1 Team‘s commercial team said: “This is a unique opportunity to win a behind-the-scenes experience at the Indian Grand Prix. We‘re looking for someone with stand-out social media skills – their tweets, posts, pictures and videos are going to be seen by people all over the world. At Marussia F1 Team we are constantly talking to and engaging with our fans and we‘re looking for someone to be at the forefront of this when all eyes are on us during the incredible weekend of racing.”
“With the contest, Monster India will give fans a chance to join the Marussia F1 Team and experience the exhilaration first hand.”
The Marussia F1 Team is also leveraging Monster‘s technology and global job seeker reach to help ensure that the Marussia F1 Team receives the most qualified applicants from all over the world. The Marussia F1 Team has successfully hired an Aerodynamicist through Monster to play a vital role in the development of the Marussia F1 Team‘s next generation F1 race car. The team has also closed positions for a Design Engineer and a Composite Technician both based at the team‘s Technology Centre in Banbury by using Monster‘s technology.
Currently, the Marussia F1 Team is working with Monster to find the right candidate to fill the sought after ‘Partnership Manager‘ role. Based in Banbury, UK, the Partnership Manager will be at the heart of the action, working with world-class brands in devising creative programs that leverage the excitement and vast global audience offered by Formula One.
The successful candidate will also be expected to travel internationally to Grand Prix events to ensure executional excellence. The company says this is an opportunity to impact the commercial success of a young team focused on moving up the grid. The position is open for candidates across the globe.
As part of the partnership with Monster, the Marussia F1 Team will also leverage Monster‘s Talent Management Suite to optimize efficiency throughout the recruitment lifecycle, and to help the organisation quickly hone in on top talent.
Monster.com MD (India/Middle East/ Southeast Asia) Sanjay Modi said, “With this partnership we have assured that ‘better‘ is within the reach of seekers and Monster‘s innovative technology makes it easier to Find Better. Marussia F1 Team has successfully closed a few key positions by leveraging Monster‘s global footprint.”
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Safal launches coconut water campaign with Tara Sutaria
Month-long push promotes 100 per cent tender coconut water, no added sugar.
MUMBAI: When life gets heated, Safal wants you to keep your cool, the coconut way. Safal, the horticulture arm of Mother Dairy, has rolled out a new campaign for its packaged Coconut Water, featuring Tara Sutaria, as it sharpens its pitch in the fast-growing ready-to-drink segment. The campaign, anchored in the idea of #TheSafalWayToRecharge, positions the product as a quick, natural and convenient hydration option for multiple everyday moments.
Conceptualised by Ogilvy, the month-long campaign is led by a digital video commercial (DVC) and is being amplified across Safal’s digital platforms to drive visibility and engagement. The communication shifts coconut water from a situational drink to an all-day companion spanning everything from post-workout recovery to on-the-go refreshment.
The film opens on a familiar note: fatigue after a shopping spree. Tara Sutaria’s character pauses for a break before being handed a pack of Safal Coconut Water, setting up a simple but effective narrative around instant, natural recharge. The moment pivots from exhaustion to energy, underlining the brand’s promise of effortless refreshment.
The campaign builds on changing consumer preferences, where convenience meets a growing demand for better-for-you beverages. Safal’s offering taps into this shift with 100 per cent tender coconut water, no added sugar, and sourcing from Tamil Nadu aimed at delivering consistency in taste and quality.
Having introduced packaged coconut water in 2025, Safal is now doubling down on positioning moving beyond functional hydration to embed itself in daily lifestyle routines. The messaging is clear, recharge does not need to be complicated, it just needs to be natural and within reach.
With this campaign, Safal is not just selling a drink, it is staking a claim in the evolving refreshment narrative, one sip, one moment at a time.
