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Marussia F1 team partners with Monster India
MUMBAI: With the Indian F1 racing season coming closer, online career and recruitment solutions provider Monster India has announced a global partnership with the Marussia F1 Team.
To create excitement in the upcoming Indian Grand Prix, Monster India and the Marussia F1 Team have launched ‘Marussia F1 Team Social Media Speedster Contest‘. This is an opportunity for a winner to have fun and be associated with the Marussia F1 Team. The Speedster needs to display his/her social media prowess and win an opportunity to shadow the Marussia F1 Team during the three day sporting extravaganza in Delhi next week.
The Speedster will not only experience the race track excitement by watching the races from the Grandstand but also get the chance to participate in behind-the-scenes action by interacting with the Team drivers, management and/or other team members.
The Speedster also gets exclusive access to off-track Marussia F1 Team events. While enjoying all this sporting action, the Social Media Speedster will capture all the action through videos, photos, tweets and share it with the online world. To enter the contest, seekers are encouraged to visit http://apps.facebook.com/socialmediaspeedster.
Alun Hindle, from the Marussia F1 Team‘s commercial team said: “This is a unique opportunity to win a behind-the-scenes experience at the Indian Grand Prix. We‘re looking for someone with stand-out social media skills – their tweets, posts, pictures and videos are going to be seen by people all over the world. At Marussia F1 Team we are constantly talking to and engaging with our fans and we‘re looking for someone to be at the forefront of this when all eyes are on us during the incredible weekend of racing.”
“With the contest, Monster India will give fans a chance to join the Marussia F1 Team and experience the exhilaration first hand.”
The Marussia F1 Team is also leveraging Monster‘s technology and global job seeker reach to help ensure that the Marussia F1 Team receives the most qualified applicants from all over the world. The Marussia F1 Team has successfully hired an Aerodynamicist through Monster to play a vital role in the development of the Marussia F1 Team‘s next generation F1 race car. The team has also closed positions for a Design Engineer and a Composite Technician both based at the team‘s Technology Centre in Banbury by using Monster‘s technology.
Currently, the Marussia F1 Team is working with Monster to find the right candidate to fill the sought after ‘Partnership Manager‘ role. Based in Banbury, UK, the Partnership Manager will be at the heart of the action, working with world-class brands in devising creative programs that leverage the excitement and vast global audience offered by Formula One.
The successful candidate will also be expected to travel internationally to Grand Prix events to ensure executional excellence. The company says this is an opportunity to impact the commercial success of a young team focused on moving up the grid. The position is open for candidates across the globe.
As part of the partnership with Monster, the Marussia F1 Team will also leverage Monster‘s Talent Management Suite to optimize efficiency throughout the recruitment lifecycle, and to help the organisation quickly hone in on top talent.
Monster.com MD (India/Middle East/ Southeast Asia) Sanjay Modi said, “With this partnership we have assured that ‘better‘ is within the reach of seekers and Monster‘s innovative technology makes it easier to Find Better. Marussia F1 Team has successfully closed a few key positions by leveraging Monster‘s global footprint.”
MAM
Promotedge marks 11 years with expansion into D2C and performance marketing
Kolkata-based agency strengthens global footprint and launches new platforms.
MUMBAI: Promotedge has spent 11 years quietly building momentum and now it’s ready to take a much bigger leap. The Kolkata-based integrated marketing and branding agency, founded in 2015, has completed 11 years of steady growth, evolving from a local creative firm into a full-service marketing partner with a growing international presence. With operational hubs in the US and Canada through its platform PromotEdgeDigital, the agency now serves clients across India, the US, Canada, Australia, and the Middle East.
Over the past 11 years, Promotedge has partnered with more than 200 businesses across diverse industries. Guided by its “Digitally Desi” philosophy which blends cultural insight with data-driven execution, the agency offers end-to-end services including web solutions, digital marketing, creative design, brand planning, and audio-visual production.
In its eleventh year, the agency made significant strides by developing branded IPs and content series for the automotive and industrial sectors, creating audio-visual content for international sporting bodies like the Fédération Internationale de Volleyball, and strengthening its performance marketing capabilities, particularly on quick-commerce platforms such as Zepto, Blinkit, Flipkart, and Swiggy Instamart.
To further boost its D2C focus, Promotedge has integrated the operations of Fizzle Digital into its performance marketing division, now led by founders Avi Saraf and Jhalak Agarwal. The agency continues to serve B2B clients in sectors like steel, energy, engineering, and infrastructure.
Beyond traditional services, Promotedge has introduced new platforms. DesiMachines is an online marketplace for heavy engineering and construction equipment, supported by two financial institutions and six top OEMs. The agency also launched Pexora, a joint venture with Prodigy focused on workspace design, branding, experiential marketing, and Digital Out-of-Home (DOOH) solutions in Eastern and North Eastern India.
Additionally, Promotedge nurtures The Trip Space, a boutique travel brand that curates personalised, luxury journeys for high-net-worth travellers.
Promotedge CEO Saurav Agarwal said, “PromotEdge has always been built with a long-term vision. Our goal is to develop capabilities that provide long-term value to our clients.”
As it approaches its 12th year, the agency plans to expand its global clientele, deepen D2C and performance marketing capabilities, invest in AI-enabled solutions, and strengthen its platform-led initiatives.
From a modest start in Kolkata to building platforms and partnerships across borders, PromotEdge is proving that smart, culturally rooted marketing can travel far and deliver real impact. The agency is clearly gearing up for an even bigger chapter ahead.
